Plum BodyLovin’ and SW Community have launched India’s first scented billboard at Gurugram’s Cyber Hub. The set up options the Vanilla Caramello perfume.
The show permits passersby to expertise its scent. The Valentine’s weekend activation introduces guests to the model’s lotion via a sensory expertise. The perfume contains notes of vanilla, salted caramel, pistachios, and almonds.
“We got down to revolutionise model expertise by shifting past simply visible engagement into the highly effective realm of scent,” explains Raghav Bagai, co-founder of SW Community. “The speedy and enthusiastic response from guests who stopped to expertise the perfume firsthand confirmed our imaginative and prescient for this modern marketing campaign.”
Stuti Sethi, model lead at Plum BodyLovin’, emphasises the importance of the marketing campaign: “Perfume has been basic to Plum BodyLovin’s identification, and Vanilla Caramello Lotion exemplifies this dedication. This set up transforms conventional promoting into an unforgettable sensory second, permitting shoppers to expertise our signature scent in an unprecedented means.”
Written with the View : afaqs