Asian Paints, a paint and décor firm, has unveiled a particular sonic identification crafted by BrandMusiq. This sonic branding initiative deepens the emotional connection between the model and its viewers, seamlessly integrating throughout Asian Paints’ numerous content material and media properties.
Constructed upon the model’s heritage of creativity and innovation, this sonic identification strengthens Asian Paints’ imaginative and prescient of inspiring decor and empowering individuals to design stunning houses.
Designed to evoke transformation and heat, the sonic identification encompasses a mix of instrumentation. The interaction of piano and chimes lends a magical, transformative high quality, whereas strings symbolise evolution and inspiration. Using human vocals displays the model’s inclusivity and emotional depth. The MOGOSCAPE step by step builds right into a crescendo, mirroring the journey of development and transformation that Asian Paints brings to each residence.
The sonic identification has been built-in throughout a number of platforms, making certain a cohesive model expertise at each touchpoint. The MOGO (Musical Brand) now options prominently in all Asian Paints promoting movies, delivering instantaneous model recall and emotional resonance with audiences.
It additionally enriches the model’s digital and social media communications, from product movies to social campaigns, reinforcing Asian Paints’ ethos in each client interplay. Moreover, it enhances Asian Paints’ in style collection about private areas, Asian Paints The place the Coronary heart Is collection, including depth to its storytelling.
Sharing his views, Amit Syngle, MD and CEO, Asian Paints, commented, “The sonic identification completely captures the essence of Asian Paints, evoking feelings of magnificence, innovation, and transformation. It amplifies our mission to counterpoint houses and lives, providing a soundscape that goes past the visible to construct a deeper, emotional bond with our viewers. It’s a step ahead in constructing our model’s presence in an more and more dynamic and sensory-driven world. BrandMusiq’s experience in sonic branding performed a key function in shaping this identification.”
“Asian Paints is a model that touches thousands and thousands of lives, and we have been thrilled to craft a sonic identification that deepens this connection. As pioneers in innovation, they’ve constructed a powerful model presence, and our objective was to infuse it with an added layer of emotional resonance,” stated Rajeev Raja, founder and Soundsmith, BrandMusiq. “With this MOGO, we’ve meticulously designed a sound that embodies Asian Paints’ values—bringing to life a way of transformation, heat and belief. That is extra than simply music; it’s about creating an immersive, multisensory model expertise that stays with individuals, similar to the colours and areas Asian Paints transforms.”
The sonic identification was unveiled by way of a collaboration with Norwegian city dance group Fast Model. This dynamic fusion of motion and sound introduced the identification to life, showcasing its international attraction whereas driving important engagement for the model, surpassing 4 million views throughout platforms.
As Asian Paints expands its presence throughout numerous media and content material platforms, the sonic identification integrates into each touchpoint of the model expertise.
Written with the View : afaqs