ITV Community has appointed Akshansh Yadav as chief product and know-how officer (CPTO) for its digital enterprise. Yadav is called a seasoned media veteran with over a decade of expertise, having labored with media manufacturers together with ABP Information, Zee Information, and the India Right now Group, with which he was most lately related.
He brings fintech and D2C expertise from his time at Canara HSBC Insurance coverage, the place he launched their digital enterprise in India, and his work with Insurance coverage Dekho and CarDekho.
As chief product and know-how officer at IDPL (Zee Media), he led digital transformation efforts, launching revamped WION Information and Zee Enterprise cell apps and the DNA web site, leading to elevated visitors and consumer engagement.
Yadav is a pc science engineer from Rajasthan Technical College and holds an MBA from MICA, India’s premier enterprise faculty. He additionally has a licentiate diploma in Machine Studying from Harvard College.
He has led the event of digital merchandise centered on consumer engagement via content material personalisation and suggestions, driving income development.
Talking on his appointment, Akshansh Yadav stated, “I’m honoured to hitch ITV Community because the CPTO at such a pivotal time when digital media is evolving at a breakneck velocity. My focus shall be on leveraging cutting-edge Synthetic Intelligence to create personalised content material experiences that resonate with our viewers. In an period the place consumer engagement is paramount, I’m excited to drive revolutionary options that shall not solely improve our choices but additionally contribute to our development and pivot us to the subsequent orbit of success within the digital media panorama”.
“Akshansh’s distinctive mix of media experience and technological acumen will drive revolutionary options that elevate our viewers’s expertise and strengthen our market place.”, stated Abhay Ojha, chief govt officer for TV, print, digital and sports activities league enterprise at ITV. He additional added, “His confirmed monitor file in digital transformation and AI will empower ITV Community to ship personalised content material experiences that resonate with our viewers and elevate our digital technique.”
Written with the View : afaqs