Nike is ready to launch NikeSKIMS, a brand new girls’s activewear model within the U.S. by way of a partnership with Kim Kardashian’s shapewear label, Skims. The collaboration goals to broaden Nike’s presence within the girls’s athleisure market. With a enterprise nonetheless largely pushed by menswear, Nike is trying to steadiness its portfolio by tapping into the rising demand for activewear for ladies.
The brand new model will mix Nike’s sports activities innovation and efficiency experience with Skims’ give attention to design and inclusivity. It goals to supply a contemporary tackle coaching and health attire, making certain each performance and magnificence for a variety of shoppers.
“We’re energised by the chance to construct a brand new model and shake issues up for the subsequent era of athletes with NikeSKIMS,” says Heidi O’Neill, president of client, product and model, NIKE, Inc. “This partnership brings collectively the perfect of each manufacturers and unlocks an unbelievable alternative to disrupt the trade with our shared ardour and dedication to innovation. We are going to invite much more athletes into sport and motion with a product that makes them really feel sturdy and horny.”
NikeSKIMS will give attention to inclusivity and innovation, catering to the evolving wants of ladies athletes. The model will introduce a useful but trendy product line, marking Nike’s effort to strengthen its place within the rising girls’s activewear phase.
“Over the previous 5 years, SKIMS has redefined the intimates and informal attire panorama, championing inclusivity and confidence,” says Jens Grede, co-founder and CEO, SKIMS. “Now, by partnering with Nike, the undisputed chief in athletic efficiency and innovation, we’re poised to create a brand new customary within the activewear market. This partnership will empower people to maneuver with confidence and specific themselves authentically, merging SKIMS’ give attention to physique confidence and self-expression with Nike’s relentless pursuit of athletic excellence.”
NikeSKIMS’ product design is influenced by athletes, sports activities, and the feminine kind, making certain high-quality activewear that permits girls to maneuver confidently in varied settings. The model will provide prolonged sizing to make its designs accessible to extra girls.
Moreover, NikeSKIMS will leverage Nike’s experience in sports activities innovation, a rising membership base, and partnerships with main sports activities organisations and cultural figures.
“Nike and SKIMS share a deep dedication to innovation, inclusivity and pushing boundaries, pushed by an unwavering perception within the energy of ladies,” says Kim Kardashian, co-founder and chief inventive officer, SKIMS. “This partnership is the fruits of that shared imaginative and prescient, delivering a product that’s meticulously designed to sculpt and carry out for everyone. Each single element has been obsessed over and thoroughly thought-about. We’re extremely excited to unveil our first assortment this spring.”
“Nike has at all times had an unequalled perception in and dedication to girls athletes,” says Amy Montagne, VP/GM, Nike Girls’s. “No footwear or attire model delivers the extent of help Nike offers to girls’s sport and motion. With NikeSKIMS, we’re deepening that help, listening to the voices of our athletes and girls world wide and assembly their wants with a novel and disruptive perspective rooted in energy and magnificence — and fueled by two powerhouse manufacturers recognized for innovation and cultural disruption.”
NikeSKIMS will launch its first assortment within the U.S. this spring by way of choose retail shops and its official web site. A world rollout is deliberate for 2026, increasing to new markets and retail companions.
Written with the View : afaqs