Sleepwell, a mattress model, has launched its patented Nexa Foam, providing higher assist with out the sink-in really feel of reminiscence foam. In partnership with Sideways Consulting, the model makes use of a cake analogy to elucidate the innovation.
Sleepwell partnered with baker Shivesh Bhatia for a video the place he recreates Sleepwell Professional Nexa as a multi-layered cake. Every layer represents the mattress’s superior building, making it straightforward for purchasers to know Nexa Foam’s advantages.
Puneet Gulati, CMO, Sleepwell, shares, “The problem was making a technical innovation really feel immediately relatable. The ‘Nexa Cake’ does simply that—translating mattress science into one thing everybody understands.”
Abhijit Avasthi, founder, Sideways, provides, “As a result of we all know that individuals could not pay shut consideration to improvements within the class, we considered going easier– building of layers in a cake could possibly be an effective way to convey the development of what makes up Sleepwell’s flagship mattress and makes it particular too.”
The marketing campaign is now dwell throughout numerous digital platform.
Written with the View : afaqs
