Ardent Alcobev, the premium beverage firm backed by former England cricket captain Kevin Pietersen as a marquee investor, has appointed Roll Dot Company, a London-based inventive company, as its company on document.
Underneath this partnership, Roll Dot Company will drive model technique, inventive communication, and digital advertising and marketing for Ardent Alcobev’s increasing portfolio of premium spirits, together with Whisky, Gin, Vodka and Rum. Working carefully with the corporate’s founders and Kevin Pietersen himself, the company will craft 360-degree inventive options, making certain a compelling model story and constant model presence throughout all shopper touchpoints.
Ardent Alcobev’s imaginative and prescient is to deliver the world’s most interesting ‘bottled-in-origin’ spirits to India, combining worldwide high quality with accessible pricing, redefining requirements within the nation’s premium alcohol market.
Kevin Pietersen, former England Cricket captain and marquee investor, Ardent Alcobev, stated, “Having collaborated with the distinctive group at Roll Dot Company throughout each Scotland and India, I’ve been actually impressed by their ardour, dedication, and artistic ingenuity. Their strategic method to Dram Bell’s communication has not solely captured the essence of the model however can be delivering exceptional outcomes. It’s been a pleasure working with them on this thrilling journey.”
Debashish Shyam, co-founder and director, Ardent Alcobev, added, “Having labored with members of the Roll Dot Company group prior to now, I had little question of their inventive capabilities. Their deep understanding of our imaginative and prescient and their capacity to translate it into impactful storytelling made them the pure selection after we had been choosing our company accomplice.”
Jatin Fredericks, co-founder and director, Ardent Alcobev, stated, “Roll Dot Company’s deep-rooted presence in each the UK and India allowed them to seamlessly bridge the cultural narrative behind our bottled-in-origin whisky for the Indian shopper. Their nuanced understanding of each markets has been instrumental in crafting and executing a compelling model story for Dram Bell, and the outcomes have been excellent.”
Tejali Shete, founder, Roll Dot Company, commented on the collaboration, “The visionary group at Ardent Alcobev has exceptional integrity and daring ambitions for the Indian market, and Roll Dot Company is totally aligned with their journey. Partnering with them to deliver Dram Bell to life has been extremely rewarding. It’s additionally been a privilege to work alongside Kevin Pietersen – not only a legendary cricketer however a enterprise chief pushed by ardour and nice values. Ardent Alcobev’s dedication to high quality and ethics resonates deeply with our personal values, making this collaboration actually particular. With our Indian roots and in depth expertise working throughout each Indian and worldwide markets, we look ahead to bringing a singular mix of world experience and deep cultural understanding to the desk.”
The company seems ahead to persevering with this collaboration, bringing Ardent Alcobev’s upcoming gin, vodka, and rum manufacturers to Indian customers with the identical strategic creativity and influence.
Written with the View : afaqs
