JioStar, the just lately shaped JV with the merger of Viacom18 and Star India, introduced the launch of JioHotstar, bringing collectively JioCinema and Disney+ Hotstar – two of India’s main platforms for premium sports activities, leisure and extra.
JioHotstar supplies subscription plans tailor-made to numerous viewers wants, beginning at Rs 149. Present JioCinema and Disney+ Hotstar subscribers will be capable of transition and arrange their JioHotstar subscriptions.
Talking on the launch of JioHotstar, Kiran Mani, CEO – Digital, JioStar stated, “On the core of JioHotstar is a strong imaginative and prescient—to make premium leisure really accessible to all Indians. Our promise of Infinite Prospects ensures that leisure is not a privilege, however a shared expertise for all. By integrating AI-driven suggestions and providing streaming in over 19 languages, we’re personalizing content material like by no means earlier than.”
JioHotstar is ready to redefine leisure with an in depth and numerous content material slate curated for 1.4 billion Indians throughout 10 languages. It’ll provide one of the best of Hollywood, with Disney, NBCUniversal Peacock, Warner Bros. Discovery HBO, and Paramount – all on the identical platform. Moreover, the platform introduces ‘Sparks’, a flagship initiative spotlighting India’s greatest digital creator by way of modern and interesting codecs.
“JioHotstar is setting a brand new benchmark for digital-first leisure. The platform is immersive, inclusive, and viewers centric. Whereas we have now infinite leisure to supply, we’re dedicated to repeatedly innovate and elevate storytelling, guaranteeing that each Indian, no matter language, discovers content material they love,” added Kevin Vaz, CEO – Leisure, JioStar, whereas elaborating on the leisure providing.
JioHotstar is the house of premier tournaments like ICC occasions, IPL, and WPL, whereas additionally spotlighting grassroots cricket with the Indian Avenue Premier League and pathway occasions from BCCI, ICC, and state associations. Past cricket, it brings world sporting excellence with the Premier League and Wimbledon whereas powering home leagues like Professional Kabaddi and ISL.
Past leisure, JioHotstar presents alternatives for manufacturers and advertisers. With its huge viewers attain, superior advert codecs, and data-driven personalisation, the platform gives distinctive methods for companies to have interaction meaningfully with customers.
The JioHotstar model id was developed by world artistic transformation firm, venturethree.
Emphasising the platform’s transformative function in sports activities, Sanjog Gupta, CEO – Sports activities, JioStar, stated, “Sports activities in India is greater than only a sport—it’s ardour, pleasure, and a shared expertise that unites hundreds of thousands. JioHotstar is revolutionizing how followers expertise stay sports activities, combining one of the best of know-how, entry, and innovation. Whether or not it’s the high-octane IPL, the drama of the Champions Trophy, or the electrical environment of a Premier League showdown, we’re dedicated to delivering an expertise that’s as immersive as being within the stadium itself. We noticed this innovation lengthen past sports activities with the overwhelming response to Coldplay’s Music of the Spheres livestream, and we’re excited to proceed breaking new floor.”
JioHotstar’s new model id embodies its imaginative and prescient for boundless leisure. The ‘Massive Bang’ symbolises the daybreak of a brand new period, whereas the ‘Ripples’ radiate outward, representing power, transformation, and innovation.
Written with the View : afaqs