This Valentine’s Day, Allen Solly, an informal style model from Aditya Birla Vogue and Retail, bridges generations with a collaboration that redefines cool. Teaming up with the legendary Zeenat Aman, Allen Solly presents Personal Your Z, a digital marketing campaign the place the unique trendsetter takes on Gen Z lingo together with her signature wit and easy allure.
In a refreshing tackle modern-day developments, the enduring actor deciphers in style Gen Z phrases—like ‘slay’ and ‘drip’—solely to show that she has been embodying these expressions lengthy earlier than that they had names. Together with her poised but playful tackle modern slang, Zeenat Aman reaffirms that true confidence, individuality, and magnificence are timeless.
Talking on the collaboration, Richa Chaube Pai, chief enterprise officer, Allen Solly stated, “With this collaboration, we’ve introduced collectively two ends of the model spectrum—GenZ, the digital-first trendsetters, and Zeenat Aman, the unique icon who has been redefining style for many years. It’s fascinating to see how effortlessly she bridges the hole, proving that confidence and individuality are really ageless. This collaboration is a celebration of how style and self-expression transcend generations.”
The marketing campaign, launched on social media, has already sparked conversations, resonating with audiences throughout age teams.
Written with the View : afaqs