Protean eGov Applied sciences (previously NSDL eGov), a digital public infrastructure firm has unveiled a brand new four-part digital marketing campaign aimed toward encouraging younger Indians to think about NPS as a key a part of their funding portfolio.
With practically 50% of India’s inhabitants underneath the age of 30, monetary planning stays a essential but typically ignored dialog. Conventional funding decisions like fastened deposits, mutual funds, shares, and gold dominate the Indian investor mindset, however long-term pension planning ceaselessly takes a backseat and is low in consideration. This marketing campaign seeks to vary that by positioning NPS as a tax-efficient, versatile, and disciplined financial savings instrument for long-term wealth & cash-flow creation.
The marketing campaign introduces Seedha and Sayaani, a relatable younger couple navigating on a regular basis monetary choices. Via witty and interesting dialogues, Sayaani—the ‘sensible spouse’—guides her well-intentioned however financially naive husband, Seedha, in direction of making knowledgeable decisions about securing their future. The 4 brief movies break down the tax advantages, energy of compounding, portfolio diversification, and adaptability, making NPS simple to know and interesting for younger buyers.
Commenting on the launch, Gaurav Ramdev, chief progress and advertising and marketing officer, Protean eGov Applied sciences, stated, “Indians have eternally had a robust financial savings & funding mindset— FDs are secure, mutual funds ‘sahi,’ hain, shares drive progress of capital, and gold is timeless. But, retirement planning is usually an afterthought or not even a part of the financial savings dialog in the present day. This marketing campaign serves as a well timed nudge, urging younger professionals to take cost of their monetary future in the present day, not at 60. With NPS, they’ve a #SmarterWayToSave—providing long-term wealth creation by compounding, tax effectivity, and adaptability of portfolio. Via an interesting, on a regular basis storytelling strategy in our OTT-style, four-part sequence, we goal to make pension planning a mainstream dialogue. By dispelling myths and simplifying NPS, we hope to drive consciousness and encourage early motion—serving to younger Indians safe their future with a structured and disciplined financial savings technique.”
Conceptualised and executed by Yaap Digital, the marketing campaign is designed to maintain engagement by tax-planning season when many buyers reassess their monetary methods. The primary two movies are actually stay the remaining two movies set to launch sequentially within the coming weeks guaranteeing steady engagement and dialog round NPS.
Written with the View : afaqs