This Valentine’s Day, Extremely Play, a Hindi-exclusive OTT platform from the secure of Extremely Media & Leisure Group offers love an sudden, filmy twist with its newest TVC. The marketing campaign, staying true to the model’s tagline “Har Pal Filmy”, blends humour, nostalgia, and Bollywood magic to showcase how love tales are endlessly—even in essentially the most uncommon circumstances.
The TVC is ready at a standard mourning ceremony the place family and friends have gathered to pay their respects to the late Auntyji. As condolences pour in, an unsuspecting visitor begins reminiscing about her life. However what begins as a heartfelt tribute rapidly takes a hilarious flip when he unknowingly begins revealing an previous love story between Auntyji and his Papaji, who was fondly referred to as as ‘Bobby’ by her.
With each sentence, he unintentionally drops Bollywood film titles like Rangeela, Amar Prem, Taal, Karz, Dillagi, Shola aur Shabnam, Yaadein, Judaai, Deewar, Border and extra—turning the solemn gathering into a clumsy but laugh-out-loud second.
Talking concerning the marketing campaign, Sushilkumar Agrawal, CEO, Extremely Media & Leisure Group & Extremely Play OTT, shared, “Bollywood has given us numerous iconic love tales, and thru this marketing campaign, we needed to have a good time romance in a very ‘Extremely Play’ fashion—sudden, filmy, and entertaining. Our platform is a tribute to Hindi cinema, bringing timeless classics and hidden gems to audiences who love the magic of storytelling. This Valentine’s Day, we remind everybody that love is unpredictable, similar to our favorite motion pictures.”
Brinda Agrawal, head of promoting, Extremely Media & Leisure Group, added, “Our ‘Har Pal Filmy’ marketing campaign is about discovering cinematic moments in on a regular basis life. This TVC takes a light-hearted strategy to romance, proving that love tales by no means actually die—they simply change into legendary. Extremely Play is all about celebrating Hindi cinema, and with this marketing campaign, we proceed to make traditional Bollywood really feel recent, relatable, and enjoyable.”
Conceptualised in-house, this TVC is a focus of the platform’s advertising efforts, making certain that the platform resonates with audiences throughout all age teams. This 360-degree marketing campaign will likely be amplified throughout print, TV, OOH and social media platforms.
Rajat Agrawal, COO, Extremely Media & Leisure Group shares, ” The OTT trade is evolving past selection—viewers now search culturally resonant, nostalgic, and customized content material. The rise of hyper-niche platforms, AI-driven curation, and ad-supported fashions displays this shift. At Extremely Play, we’re embracing this by providing a Hindi-exclusive expertise that celebrates Bollywood’s storytelling legacy. From remastered classics to AI-powered suggestions, we’re redefining nostalgia for new-age audiences whereas exploring FAST channels for accessible, high-quality leisure. This Valentine’s Day, our newest TVC provides a unusual, filmy twist to like and nostalgia, staying true to our model’s essence. We’re not simply streaming motion pictures; we’re retaining Bollywood’s cinematic heritage alive for generations to return.”
With the launch of Extremely Play and its suite of OTT platforms, Extremely goals to deepen its international attain as Indian content material features growing reputation throughout South Asian international locations, Center-East, UK, USA, and Africa. Accessible at Rs 199 per yr in India, the platform presents a group of movies that outline generations.
Written with the View : afaqs