Flipkart, in collaboration with SW Community, has launched a witty, heart-tugging, and hilariously relatable marketing campaign for the Samsung S25 sequence, proving that shifting on out of your outdated telephone is less complicated (and quicker) than ever. The movie highlights that the brand new Samsung Galaxy S25 sequence might be delivered to the doorstep in simply 10 minutes when you order it from Flipkart Minutes.
The transfer will break your outdated telephone’s coronary heart like your ex. Taking the heartbreak narrative to the streets, Flipkart additionally launched dramatic breakup-inspired shayari billboards. Designed to resonate with anybody who has ever been ghosted or moved on too shortly, these cleverly crafted messages remodeled the marketing campaign right into a cultural second slightly than only a advertising and marketing activation.
Influencers Be a part of the Motion
To additional drive residence the message, standard influencers joined in, creating content material round the concept that upgrading to the Samsung Galaxy S25 sequence by way of Flipkart Minutes is a no brainer. Showcasing their very own ‘shifting on’ moments, they bolstered that with Flipkart, you’ll be able to change telephones quicker than your ex can textual content, ‘I miss you.’
This collaboration between SW Community and Flipkart isn’t nearly launching the Samsung S25 sequence, it’s about redefining how shoppers take into consideration smartphone upgrades, says that model. By seamlessly mixing humour, heartbreak, and velocity, the marketing campaign positions Flipkart Minutes because the go-to platform for fast and easy telephone deliveries.
Raghav Bagai, Co-Founding father of SW Community, commented: “Shoppers at this time anticipate velocity, comfort, and a contact of leisure. With this marketing campaign, we wished to raise a easy characteristic; 10-minute supply into one thing culturally related and extremely shareable. The response has been phenomenal, and it’s a testomony to how partaking storytelling can drive model recall.”
Ekta Checker, Affiliate Director – Class & Central Advertising added: “Utilising Flipkart Minutes, we’re making smartphone upgrades easy and immediate. The marketing campaign superbly captures this comfort whereas utilizing humour and feelings to attach with our viewers. The Samsung Galaxy S25 sequence launch was the right alternative to showcase how briskly and seamless the expertise is with Flipkart.”
Written with the View : afaqs