Lenovo India and Intel are taking their Courageous New Artwork marketing campaign to the subsequent degree with the launch of its third season, designed to assist customers unlock their true potential by breaking inventive boundaries with AI. Conceptualised by FCB Kinnect, the marketing campaign, titled Smarter AI For You, highlights the capabilities of the brand new Lenovo Yoga Slim 7i AE, a laptop computer particularly optimised for AI-powered creativity.
In contrast to the primary two seasons, which targeted on collaborations between creators from vastly totally different worlds, this new episode facilities on the dynamic between a famend Indian creator and her laptop computer. Within the newest movie, celebrated creator Anuja Chauhan embarks on a brand new period of storytelling with the Intel-powered Lenovo Yoga Slim 7i AE, utilizing AI to push her inventive boundaries whereas staying true to her distinctive voice and imaginative and prescient.
Chandrika Jain, CMO, Lenovo India, commented, “Courageous New Artwork Season 3 is all about making AI be just right for you. The Lenovo Yoga Slim 7i Aura Version is designed to study from you, get smarter, and adapt to your wants—whether or not you’re a UX designer, musician, artist, architect, or an creator like Anuja Chauhan bringing a narrative to life. At Lenovo, our aim is to offer the instruments to unlock your creativity, inform your tales, and produce your concepts to life with ease.”
Neville Shah, CCO, FCB Kinnect & FCB/SIX India, added, “AI is a software that empowers. It’s not the thought—it by no means is. And that was merely the thought behind Courageous New Artwork’s new season: utilizing and pushing expertise to assist people create. That’s the place we received Anuja—to deliver her imaginative and prescient to life. What an thrilling time to be alive.”
George Chacko, director- World Accounts, Intel APJ, added, “At Intel, we imagine expertise ought to empower creativity and innovation. Partnering with Lenovo for 3 seasons of Courageous New Artwork has showcased how boundless creators are and the way human expertise can push past the mundane. However on this season, using Intel-powered AI PCs demonstrates how AI can unlock new prospects for authors and artists, serving to them push the boundaries of their craft and join with audiences in distinctive methods. We’re very excited to see how this season conjures up younger artists and creators to push their limits.”
Talking on the marketing campaign, Anuja Chauhan mentioned, “Collaborating on this formidable venture was a strong reminder of how AI can actually amplify creativity. Everybody talks about AI changing creators, however we actually needed to work collectively as companions! After numerous iterations and weeks of experimentation with the Lenovo Yoga Slim 7i AE, we crafted a one-of-a-kind brief movie that seamlessly blended human ingenuity with machine intelligence, attaining what conventional instruments couldn’t.”
Written with the View : afaqs