Omnicom Media Group company OMD Worldwide, a worldwide media company community unveiled a brand new positioning staking its declare because the media associate with the imaginative and prescient, experience, expertise and scale to assist manufacturers ship incremental gross sales and develop share in an more and more dynamic enterprise and shopper surroundings: We Create What’s Subsequent.
Supported by a model refresh — enabled by Canva — that includes a contemporised model of its traditional pink brand, We Create What’s Subsequent underscores OMD’s distinctive capability to leverage shifts in how shoppers uncover, interact, transact and love manufacturers in an period marked by speedy acceleration in retail media, related TV, creator and influencer ecosystems, and new and rising touchpoints akin to Generative AI Search.
“We Create What’s Subsequent sends an easy message to our groups, our model companions, and {the marketplace} extra broadly: OMD is constructing on our international management place and legacy of innovation to reimagine how and the place manufacturers can win with shoppers for the subsequent decade,” says OMD CEO George Manas.
“It’s our agency perception that doing so requires deep and unprecedented collaboration and co-creation between the company, the shopper, and {the marketplace}, bringing forth the very best that every has to supply. For our half, OMD will probably be leveraging Omnicom’s singular benefits in AI, information and expertise; deep specialisation in commerce, creators, and related TV; and intensive expertise in company working mannequin innovation – all of which will probably be delivered to bear in service of artistic media options that assist construct our purchasers’ manufacturers and develop their companies.”
The brand new positioning was rolled out throughout a worldwide city corridor hosted by Manas, livestreamed to 14,000 OMD workers throughout greater than 100 international locations. Throughout the occasion, Manas additionally highlighted OMD’s 2024 new enterprise efficiency, which noticed the community incomes $1.8 billion in whole new enterprise (wins minus losses, together with retentions) and including Hole Inc., Michelin, AliExpress and Turkish Airways amongst others to its shopper roster.
OMD India’s CEO, Anisha Iyer, added, “OMD’s new period is a daring reflection of who we’re – creativity and innovation are in our DNA, and now, they energy a repositioning that helps us rework our purchasers’ companies creatively, culturally, and commercially. ‘We Create What’s Subsequent’ isn’t only a assertion; it’s the way in which our groups construct collectively, dare to disrupt and rise to the event collectively, each step of the way in which. At OMD India, we’re excited to see this translate right into a compelling proposition for our purchasers, individuals and companions alike.”
Within the newest version of the Community Diagnostics report from RECMA (Analysis Firm Evaluating the Media Company Trade) revealed in November 2024, OMD was named the very best performing international media community total, marking the eight consecutive version wherein OMD had topped the Diagnostics report.
Written with the View : afaqs
