Navbharat Instances, with its ‘Pragati ka Companion’ marketing campaign, highlights those that take initiative to enhance their lives and environment. The marketing campaign showcases the story of a person whose journey of progress embodies the spirit of NBT – Pragati ka Companion.
Zoya Thomas Lobo, who as soon as begged in Mumbai’s native trains, overcame challenges to grow to be India’s first transgender photojournalist. This story of resilience is central to Pragati ka Companion.
By a broad marketing campaign throughout print, digital, OOH, and multiplexes, NBT highlights these narratives. A digital movie proven in main multiplexes helps these tales attain audiences past conventional codecs.
Commenting on the movie, Sivakumar Sundaram (CEO, Publishing, Bennett, Coleman & Co.) stated, “NBT stands for “Journalism of Progress” and we imagine that progress is finest exemplified by tales of braveness and alter of actual folks. With its newest marketing campaign, Pragati ka Companion, Navbharat Instances is celebrating such tales of progress and inspiring a constructive narrative for us each morning.”
Samarth Shrivastava, founder, BelieveTrinity provides, ”The Navbharat Instances marketing campaign crafted by workforce BelieveTrinity is a tribute to real-life changemakers—people who didn’t simply overcome challenges however turned them into alternatives for progress. These will not be simply tales; they’re a mirrored image of Navbharat Instances’ philosophy— ‘Pragati Ka Companion’, a model that stands for progress, function, and other people.We’re honoured to carry these voices to the forefront and have a good time the relentless spirit of those that form a greater tomorrow.”
Written with the View : afaqs