Crocs, the worldwide footwear model, is bringing a contemporary twist to Valentine’s Day with its newest marketing campaign, starring Bollywood icon Jackie Shroff and Gen Z favorite Orhan Awatramani (Orry). The marketing campaign celebrates the quirks of recent love with humour and a daring dose of self-expression, all dropped at life by Crocs’Jibbitz charms and Traditional Clogs. Real love, it seems, is as easy and enjoyable as a pair of Crocs—proving that love is about creativity, individuality, and a bit of little bit of playful expression.
Rooted within the perception that love goes past phrases, the marketing campaign positions Jibbitz charms as a artistic strategy to specific feelings. Set at Orry’s enjoyable and quirky Lonely Hearts Valentine’s slumber social gathering -complete with silk pajamas, golden face masks, and playful props-the movie brings collectively two contrasting personalities. Jackie Shroff’s iconic, no-nonsense “Bhidu” vibe hilariously clashes with Orry’s over-the-top vitality as they discover the ups and downs of recent courting.
By means of witty conversations, relatable eventualities, and artistic use of Crocs’ Jibbitz charms, the duo tackles matters like “ghosting,” “inexperienced flags,” and navigating tough “situationships” with humour and coronary heart. With playful moments like Orry declaring self-love with, “I really like you… ORRY!” and Jackie’s sharp quip, “Tum log ka yahich drawback hai,” the marketing campaign celebrates individuality and the quirky expressions of affection, proving that typically the easiest way to say it’s to indicate it—whether or not by Jibbitz, an eye fixed patch, or a silbatta.
Commenting on the marketing campaign, Yann Le Bozec, head of Crocs worldwide advertising and marketing, mentioned: “At Crocs, individuality and self-expression are on the core of every little thing we create, with our Classics vary serving as the right canvas for private creativity. This Valentine’s Day, by our marketing campaign that includes Jackie Shroff and Orry—two icons who embody self-expression throughout generations—we invite everybody to have a good time their distinctive fashion and share their feelings in playful, significant methods with Jibbitz.”
Crocs partnered with Kulfi Collective for this marketing campaign. “At Kulfi Collective, we thrive on mixing the sudden with the relatable,” mentioned Akshat Gupta, co-founder and chief artistic officer at Kulfi Collective.” This marketing campaign superbly captures the humor, attraction, and complexity of self-expression in trendy relationships. With Jackie Shroff and Orry on the middle, we’ve created a story that’s each entertaining and relatable, whereas displaying how Crocs and Jibbitz can turn out to be a enjoyable and significant strategy to inform your story”, he added.
Going dwell on February 5, the marketing campaign has been dropped at life through an built-in strategy throughout social, digital, Retail and e-commerce channels. Including to the joy, the launch will embrace influencer-led activations, together with a particular Valentine’s Day seeding field co-curated by Orry.
The Valentine’s Day assortment, that includes the brand new Jibbitz and basic designs in colourful hues like Strawberry Wine, Varsity Crimson, Pink Tweed, and extra, is now obtainable for consumers to discover at choose Crocs shops throughout India or on-line at crocs.in and Myntra.
Written with the View : afaqs