Decathlon, a sports activities model, publicizes the launch of its new marketing campaign, ‘Transfer Your Manner’. This initiative promotes particular person motion and encourages an energetic way of life. Decathlon goals to make sports activities pleasing, sustainable, and accessible for all.
As we speak’s health lovers outline staying energetic in their very own approach, transferring past conventional routines. Whether or not via dance, biking, or different actions, they select motion that fits them. Decathlon’s ‘Transfer Your Manner’ marketing campaign promotes this method, encouraging people to search out their very own path to an energetic way of life.
The marketing campaign movie, obtainable throughout digital mediums, highlights varied actions resembling soccer, basketball, padel, mountaineering, biking, browsing, and extra, showcasing people having fun with numerous types of health tailor-made to their preferences. Decathlon just lately launched a “teammate” DVC on Instagram, highlighting the significance of main by instance. The video options staff collaborating in varied sports activities, reflecting the corporate’s dedication to its core values.
Sankar Chatterjee, CEO at Decathlon India, remarked, “The ‘Transfer Your Manner’ marketing campaign signifies a way of life shift within the sports activities trade, to be extra inclusive in main an energetic way of life – whether or not it’s following trend-driven exercises or paving the best way for individualised health paths. This marketing campaign is a mirrored image of Decathlon’s dedication to convey pleasure into individuals’s lives via sports activities as they embrace an energetic way of life. Our groups are pushed by their ardour for sports activities and this marketing campaign has been created by these crew members to encourage everybody to make motion part of their on a regular basis lives. We hope this movie encourages individuals to select up any sports activities of their choice, in the most effective appropriate approach for them, and combine it into their way of life by cultivating it as a routine. This marketing campaign is rooted within the perception that motion and sports activities usually are not simply New Yr’s resolutions—they need to be part of our on a regular basis rhythm.”
The marketing campaign was conceptualised by Decathlon’s in- home advertising crew.
Written with the View : afaqs