Pepperfry, an e-commerce furnishings and residential decor firm, introduced the launch of its newest marketing campaign, ‘Style for House: Festive Version,’ simply in time for Diwali. This festive twist emphasises the concept houses, like private fashion, need to be thoughtfully “dressed up” for particular events like Diwali.
On the coronary heart of the marketing campaign is a video advert that pulls parallels between vogue and residential decor, illustrating how each can mirror a person’s distinctive fashion and persona. The advert includes a younger lady eagerly making ready her dwelling for Diwali by choosing fashionable furnishings, lighting, and festive decor, very like she would curate an outfit for an important day. Every component she chooses, from assertion furnishings items to intricate accents, transforms her area from bizarre to extraordinary, turning it right into a heat and welcoming ambiance for her company.
The ultimate scene showcases her totally embellished dwelling as her stylishly dressed associates arrive for the Diwali occasion, symbolising how her dwelling, very like her festive outfit, is now able to rejoice in fashion. The marketing campaign’s core message is obvious: simply as you costume your self for festive celebrations, you must also “costume up” your own home with fashion, persona, and care.
Talking concerning the launch of the festive marketing campaign, Archana Okay., lead, model advertising at Pepperfry, shared, “We’re excited to unveil the ‘Style for House: Festive Version’ marketing campaign, which inspires everybody to deliver the identical degree of creativity and private aptitude to dwelling decor as they do to vogue, particularly throughout Diwali. At Pepperfry, we imagine {that a} well-decorated house is a necessary a part of any celebration, and this marketing campaign is a reminder to make your dwelling area simply as festive and trendy as you might be this season.”
Written with the View : afaqs