The Mavericks India, has gained the built-in communications mandate for CHOSEN, a clinical-grade skincare startup. The mandate consists of strategic media outreach, built-in marketing campaign planning and execution, and strategic counsel for the model.
Commenting on the appointment, Renita Rajan, founder, CHOSEN mentioned, “We consider that true pores and skin well being goes past surface-level therapies. By combining medical analysis, evidence-based drugs, and data-driven insights, we develop modern skincare merchandise that ship long-term advantages. Our strategy is rooted in understanding the foundation causes of pores and skin points and offering focused options that promote total well-being. In tandem, we’d like for our advertising and PR efforts to transcend the performance, by serving to shoppers really perceive and embrace their skin-vestment journeys. You due to this fact want a associate who thinks alike and is equally pushed by evidence-based innovation. We’re glad to have partnered with The Mavericks as our strategic communication associate and are wanting ahead to altering the way in which Indian skincare storytelling is finished.”
On profitable the mandate, Chetan Mahajan, CEO, The Mavericks India, mentioned, “We’re thrilled to associate with CHOSEN, a model that completely embodies our dedication to crafting compelling purpose-driven campaigns. Dr. Renita Rajan’s modern strategy to skincare, rooted in evidence-based analysis, presents a singular alternative to retell the true skincare story. CHOSEN’s dedication to revolutionising the skincare trade aligns seamlessly with our values, and we’re excited to contribute to their mission of selling holistic pores and skin well being.”
Written with the View : afaqs