ITC’s Sunfeast broadcasts its newest launch – Sunfeast Wowzers. Sunfeast Wowzers goals to reshape the cracker section with a mix of crunch and flavour, providing a candy twist to the savoury cracker class.
‘Crunchiness’ is a key think about shopper choice for crackers, and Sunfeast Wowzers includes a 14-layer cracker design for further crispiness and texture. The model presents two variants: Cheese crème enrobed cracker and Lemon crème enrobed cracker.
‘Crunchiness’ is a key think about shopper choice for crackers, and Sunfeast Wowzers includes a 14-layer cracker design for further crispiness and texture. The model presents two variants: Cheese crème enrobed cracker and Lemon crème enrobed cracker.
Commenting on the newest launch, Ali Harris Shere, chief working officer, Biscuits and Desserts Cluster, ITC, stated, “Sunfeast Wowzers is greater than only a snack; it’s a sensory expertise that mixes premium crunch with daring, pleasant flavours. With this launch, we’re setting a brand new benchmark within the cracker class and catering to evolving shopper preferences.”
Puneet Kapoor, chief inventive officer, Ogilvy south stated, “The proof of the pudding—or on this case, the cracker—is within the tasting. Enter Wowzers, a cracker so thrilling it virtually wrote its personal script. With 14 crisp, flaky layers and a tacky style that’ll make your style buds explode, this is not only a snack; it’s an entire temper. Naturally, we wanted an thought as over-the-top indulgent as this floor breaking creation. So, we went all out—a larger-than-life illustration to match the cracker’s towering flavour profile. As a result of in the case of Wowzers, subtlety is simply not on the menu.”
Sunfeast Wowzers is at the moment launched in Tamil Nadu, Kerala, Maharashtra, Andhra Pradesh, Telangana, West Bengal and Gujarat, adopted by an growth into different components of the nation. The product will probably be obtainable generally commerce, trendy commerce, quick-delivery platforms and ITC retailer in two handy sizes: a 16g pack priced at Rs5 and a 128g pack priced at Rs 60.
Written with the View : afaqs