MTR has launched a marketing campaign for its puliogare powder. The marketing campaign features a TV and digital industrial highlighting a balanced style of sweetness, tang, spice, and crunch.
The TVC follows a younger boy in a Yakshagana costume struggling to grasp its expressions. His mom offers him a bowl of puliogare made with MTR puliogare powder. After taking a chew, he positive aspects vitality, and his expressions enhance. The advert attracts a parallel between Yakshagana’s expressions and the flavours of MTR puliogare.
Prerna Tiku, chief advertising and marketing officer, MTR, stated: “MTR puliogare powder is greater than only a product – it’s a legacy. For many years, we now have been an integral a part of Karnataka’s kitchens, and this marketing campaign is our tribute to the love and belief our customers have positioned in us. Via our new TVC and an built-in marketing campaign throughout a number of platforms, we search to have a good time our customers and the unparalleled style, wealthy color, and vibrant heritage of MTR puliogare powder that has now develop into an integral a part of Karnataka meals tradition.”
Tithi Ghosh, president – Ogilvy South, the artistic company behind the marketing campaign, added:
“As a model, we’ve discovered success by combining product messaging with cultural insights, delivered in a contemporary and surprising method. This movie celebrates the genuine, multi-sensorial style of our puliogare alongside the fantastic thing about Karnataka’s native people artwork. The mom’s position in bringing pleasure and uplifting her household’s temper is bolstered in a pleasant and relatable method.”
The marketing campaign might be rolled out throughout a number of platforms, together with TV, out-of-home (OOH) media, digital channels, activations, and in-store promotions.
Written with the View : afaqs