Monks India, S4 Capital’s working model in India has appointed trade veteran Ketan Desai to steer Monks in a brand new period. Desai joins Monks because the advertising and marketing trade undergoes main modifications as a consequence of technological disruption. Entrepreneurs now want companions who can simplify processes and combine advertising and marketing with expertise.
He brings over 20 years of company management expertise, most just lately serving as WPP Gray’s chief working officer (COO). His expertise in scaled advertising and marketing options for prime Indian purchasers will help Monks’ mannequin of AI-powered providers and expert expertise, serving to entrepreneurs adapt to new progress alternatives.
Desai joins Monks on February 3, 2025 and can report back to Kenny Griffiths, managing director, APAC at Monks.
“We’re excited to have Ketan Desai be part of us at a pivotal time for Monks in India. His intensive strategic expertise in connecting India’s native strengths with world scale, will speed up plans to develop our India enterprise and ship on our mannequin that helps purchasers navigate complexity and transforms the economics of promoting,” says Kenny Griffiths, managing director, APAC at Monks.
“Ketan Desai’s addition to the Monk’s management crew marks a defining second for our India operations,” stated Bruno Lambertini, CEO of promoting providers at Monks. “India is a vital marketplace for us, not solely driving native progress but additionally serving as a hub for the area. The expansion we’ve been capable of obtain has set the stage for this subsequent chapter. As we transfer from initiation to scaling, Ketan’s experience in delivering scaled advertising and marketing options for India’s prime purchasers will probably be instrumental in seamlessly integrating our imaginative and prescient for advertising and marketing and expertise, serving to entrepreneurs simplify complexity, innovate, and overcome their enterprise challenges.”
This continues Monks India’s mission, which started with the 2019 merger of WhiteBalance. Robert Godinho, WhiteBalance’s founder, has led Monks India’s studio for over 5 years and was most just lately managing director.
“As an authentic founder whose firm merged with S4’s Monks, I’ll at all times be invested in its progress and success. This journey has been exhilarating and enlightening, constructing the India hub with artists collaborating on world work. My proudest achievement has been constructing the home enterprise over the previous 12 months. I’m proud to say that in 2024, we’ve efficiently built-in and aligned the group with our world imaginative and prescient,” says Robert Godinho, outgoing Monks India managing director.
Godinho will transfer on to a brand new problem, after 15 years of an entrepreneurial journey. He’ll keep on for a ample time to onboard Desai and guarantee a easy transition.
Written with the View : afaqs