Uber India has teamed up with the favored content material creator and social media influencer Bhuvan Bam to signify its newly launched Uber One membership programme. This strategic partnership goals to capitalise on Bam’s vast enchantment to focus on the assorted advantages of the Uber One membership.
In response to information launched by the ride-hailing service, the accompanying marketing campaign has shortly gained traction, amassing over a million likes, greater than 11 million views, and 131,000 shares, and counting, inside simply 4 days of its launch.
Bhuvan Bam captivates audiences within the advert with the long-lasting character ‘Indignant Masterji’, leveraging his comedic expertise to attract in viewers. He performs a twin position, merging his appearing prowess with the marketing campaign’s narrative.
The narrative unfolds with a playful and edgy aptitude, showcasing the quite a few advantages of Uber One, guaranteeing a journey expertise that is each environment friendly and customer-centric.
The marketing campaign cleverly incorporates the phonetic ingredient of ‘one’, discovered within the names of in style Indian celebrities, to attach with the viewers. Uber recognized Bhuvan Bam, whose title incorporates ‘van’ (phonetically much like ‘one’), as the proper candidate for this partnership. The marketing campaign seeks to attract in new members whereas enhancing the bond with present clients by highlighting the engaging advantages of the Uber One membership.
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What’s Uber One?
Uber One is a membership programme that gives unique advantages and financial savings for customers of the Uber platform. Launched on November 27, 2024, its construction encompasses a vary of pricing tiers designed to satisfy numerous buyer preferences and desires.The subscription choices embrace a month-to-month plan priced at Rs 149, a quarterly plan obtainable for Rs 349, and an annual subscription that’s supplied at a aggressive price of Rs 1,499.
One of many standout advantages of Uber One is the prospect for members to build up credit, which can be utilized for future rides throughout a big selection of Uber’s providers.This contains not solely four-wheeler journeys but additionally decisions for three-wheelers and two-wheelers, providing flexibility and ease for customers with various transportation necessities.
Uber One members additionally get prioritised buyer help, which ensures that any questions or points they face can be dealt with swiftly and successfully. One other good thing about the subscription is the free three-month trial of Zomato’s Gold loyalty programme, which additional boosts the subscription’s worth.
Uber One has already established itself on the worldwide stage, making waves in numerous worldwide markets and attracting a subscriber base of over 25 million members worldwide. The introduction of Uber One in India comes at an important time for the model, because it faces competitors from rising ride-hailing providers resembling Rapido, Ola, and One Drive.
Written with the View : afaqs