Indian health-tech model Traya has introduced its newest collaboration with India’s OG rap artist Baba Sehgal. This collaboration tackles hair loss head-on. The video, blended with Baba Sehgal’s signature humour and witty lyrics, addresses the emotional challenges confronted by males experiencing hair loss, and encourages them to take motion earlier than it’s too late.
In India, a staggering 50% of males going through hair loss are alarmingly younger, beneath the age of 25, and a regarding 62% really feel their confidence deeply impacted resulting from hair loss. This nervousness is additional aggravated by the truth that 30% of Indian males with hair loss admit to avoiding social occasions resulting from embarrassment. Recognising this important want, Traya has partnered with iconic rapper Baba Sehgal to recognise the early indicators and take motion, in order that one would not must take excessive measures like dwelling with bald patches or hair transplant.
The rap video candidly guides listeners via the standard emotional rollercoaster of hair loss, from the preliminary levels of denial and stress to eventual acceptance. It addresses widespread ache factors like lack of confidence, emotions of isolation and the relentless stress to unrealistic magnificence requirements, all delivered in Baba Sehgal’s signature catchy rap type. Within the video, Baba Sehgal encourages viewers to contemplate Traya, emphasizing that with the suitable routine, weight loss plan, and sleep, a comeback story can start with Traya’s knowledgeable steerage. He playfully acknowledges his personal hair loss journey, reminding viewers, ‘I might need misplaced the hair recreation, however you do not have to!’
“Hair loss could be a troublesome topic for males to speak about, and therefore we determined to companion with Baba Sehgal, who has lived the problem himself. Collaborating with him was primarily to tide on his trademark humor and witty lyrics can ease the strain on the topic whereas delivering the purpose that, if one takes motion in time, the issue is reversible’’ says Saloni Anand, co-founder of Traya.
“The rap has been crafted to coach customers and drive a robust level in an entertaining method. We wish to emphasize that hair loss is a typical expertise, and there isn’t any must really feel embarrassed about it. At Traya, we provide a complete answer and perceive that consistency is the important thing. Our hair coaches present unwavering assist all through the journey, guaranteeing people really feel empowered to take management of their hair well being. We hope customers join with our messaging and we hope to be their companions of their hair loss revival journey,” she provides.
The video has been launched throughout digital platforms with a main deal with YouTube, adopted by social media platforms similar to Instagram.
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