Mia by Tanishq, a jewelry model, presents its Valentine’s Day marketing campaign that includes sports activities icons and real-life couple, Dinesh Karthik and Dipika Pallikal. Conceptualised by Well-known Improvements, the marketing campaign focuses on trendy love and gifting, exhibiting the couple’s bond.
The marketing campaign reveals significant gifting with a mixture of humour and emotion. It begins with Dipika waking as much as Dinesh, who humorously narrates her morning routine whereas bringing her breakfast. Contained in the breakfast tray is a Mia field with a Mia Toi-et-Moi ring. Dinesh proposes, and Dipika responds with a witty reply earlier than he locations the ring on her finger.
Talking in regards to the marketing campaign, Shyamala Ramanan, enterprise head, Mia by Tanishq, stated, “At Mia, we imagine love is woven into the material of on a regular basis moments, the whispered guarantees, the considerate gestures that talk louder than phrases. This Valentine’s Day, we have fun the great thing about these pleasant surprises and the enjoyment of gifting by our heartwarming movie that includes Dinesh Karthik and Dipika Pallikal. Similar to their story, we hope each Mia piece you present your accomplice turns into a romantic gesture that echoes of their coronary heart, a love that grows brighter with every passing day.”
George Kovoor, chief artistic officer, Well-known Improvements (South), stated, “Yearly, {couples} try to make Valentine’s Day unforgettable. This yr, Dinesh Karthik and Dipika Pallikal present them the right inspiration. On this movie, they craft a very romantic second—with a stunning twist. The spotlight comes when DK transforms a easy gesture into a unprecedented reminiscence by gifting Dipika a shocking Mia diamond ring. Collectively, DK and Dipika not solely make this Valentine’s Day movie distinctive but in addition fantastically embody every little thing Mia represents in their very own distinctive and heartfelt approach.”
Mia by Tanishq has launched the Cupid Edit 3.0, a Valentine’s Day assortment that includes round 40 items of jewelry.
Written with the View : afaqs