Myntra Magnificence, a web based magnificence firm, has launched its new marketing campaign, Uncover the ‘U’ in Magnificence, that includes Bollywood actor and model ambassador Anushka Sharma. This marketing campaign champions curated magnificence options, empowering people to seek out what really works for them via Myntra Magnificence’s technology-led instruments and top-notch choice. The marketing campaign encompasses two key movies, one specializing in make-up and the opposite on skincare, each emphasising the significance of selecting merchandise that go well with particular wants and preferences.
The marketing campaign highlights Myntra Magnificence’s dedication to simplifying the wonder discovery journey. Recognising that magnificence is not one-size-fits-all, Myntra Magnificence supplies the sources and experience to assist prospects navigate the huge world of magnificence merchandise and discover their good match.
The primary movie focuses on make-up and addresses the frequent problem of discovering merchandise that actually complement particular person options. What’s trending or seems to be nice on somebody won’t be one of the best match for everybody. Myntra Magnificence helps customers navigate this by providing an enormous collection of 60k make-up merchandise throughout 500+ manufacturers, together with a variety of D2C manufacturers, mixed with the Digital Strive-On (VTO) software. Powered by expertise, Myntra’s VTO software presents a novel digital magnificence expertise. With 30 trending seems to be for each event—from events to weddings—customers can effortlessly uncover their good fashion, setting Myntra Magnificence Magnificence aside and simplifying the seek for the right make-up merchandise.
The second movie shifts the main focus to skincare, emphasising the significance of selecting merchandise primarily based on particular pores and skin considerations. The movie is a humorous montage of ladies in several settings—a university play greenroom, an aerial yoga class, a bustling café—every playfully highlighting their distinctive skincare woes. One girl within the greenroom declares her frizzy hair has “essential character power,” whereas one other, hanging the wrong way up at yoga, laments that her pores and skin “ghosts each moisturizer.”
Within the café, a girl chuckles that her advantageous strains are “writing their very own story.” Simply as with make-up, skincare doesn’t have a common answer, and these scenes underscore that time. Anushka then enters the scene, overhearing these playful complaints and introducing the ladies to Myntra Magnificence. She explains that Myntra Magnificence “will get it,” emphasising Myntra’s curated suggestions. The ladies, intrigued, collect round as Anushka demonstrates the app.
Bollywood actor and model ambassador for Myntra Magnificence, Anushka Sharma mentioned, “I am pleased to be partnering with Myntra Magnificence on this marketing campaign. Discovering your private fashion is essential in magnificence, and there is no single method that works for everybody. Myntra Magnificence’s progressive instruments, just like the VTO and its extensive collection of skincare merchandise for everybody, are making this journey of self-discovery simpler and extra accessible than ever, permitting you to experiment and discover your good match.”
Abhishek Gour, director, model digital advertising and marketing at Myntra, mentioned, “We’re thrilled to have Anushka Sharma on board for this thrilling marketing campaign. Her magnificence and relatability completely align with Myntra Magnificence’s imaginative and prescient. With the launch of 30 new curated seems to be on our VTO software, and a variety of curated merchandise we’re taking a major step in the direction of making buying extra personalised and handy, serving to prospects make knowledgeable magnificence selections. We consider this innovation and choice will revolutionize the way in which our prospects uncover and store for magnificence merchandise.”
Ira G, chief artistic officer, Toaster India, mentioned, “Has magnificence turn into a beast? An amazing variety of selections coupled with confusion over what’s best for you makes it such. With Myntra’s Digital Strive-on and extensive alternatives on the platform you get to experiment with over 2000 manufacturers however purchase solely what seems to be good on you.”
Company: Toaster
Chief Artistic Officer, Toaster India: Ira G
Managing Director, Toaster India: Bhawika Chhabra
Director: Arunima Sharma
DOP: Mitesh Mirchandani
Photographer: Rahul Jhangiani
Producer: Siddhant Malhotra
Manufacturing Home: Baqsa Productions
Written with the View : afaqs