JK Lakshmi Cement (JKLC), a cement manufacturing firm, launched a brand new TVC that includes Rohit Sharma, the captain of the Indian cricket group and their model ambassador, as a part of its rebranding marketing campaign, ‘Soch Karo Buland’.
Conceptualised by Fisheye Artistic Options, the TVC showcases JK Lakshmi Cement’s deal with the significance of homeownership. The marketing campaign video highlights how a house represents success, stability, safety, social standing, neighborhood, and legacy, positioning it as central to aspirations and a greater future for Indians.
Arun Shukla, president and director, JK Lakshmi Cement, mentioned, “Our new TVC goals to encourage the Indian youth to grasp {that a} profitable future begins with massive goals. Our total marketing campaign, ‘Soch Karo Buland,’ embodies our philosophy of constructing aspirations and belief. By means of this model refresh, we purpose to align with the evolving wants of our prospects, combining innovation, sustainability, and delivering customer-centric options. As we transfer ahead, we purpose to construct constructions and contribute to creating enduring legacies.”
Written with the View : afaqs