Shriram Housing Finance, a housing finance firm in India, has rebranded as Truhome Finance. The rebranding follows its acquisition by Warburg Pincus and co-investors, together with QIA, Qatar’s sovereign wealth fund. Shriram Finance Group acquired an funding of Rs 1,225 crore, growing the Firm’s internet value to over Rs 3,300 crore.
Truhome Finance is the brand new model id of the corporate. The rebranding aligns with its imaginative and prescient of enabling homeownership and guaranteeing monetary accessibility for people throughout socio-economic backgrounds.
“We’re thrilled to unveil our new model, Truhome Finance, which displays our strategic imaginative and prescient and ahead pondering strategy,” mentioned Ravi Subramanian, MD and CEO Truhome Finance. “Whereas our identify has modified, our core mission stays the identical — to make reasonably priced house loans accessible to each particular person along with our dedication to high quality and buyer satisfaction. This rebranding marks a brand new chapter in our journey and positions us for higher development and success,” he added.
Subramanian reiterated, “Our prospects will proceed to take pleasure in the identical nice services they know and belief. The Firm’s management crew and get in touch with data will stay unchanged, guaranteeing seamless continuity in all enterprise operations. Our new model id represents not only a identify change, however additionally an evolution of who we’re and what we stand for. We’re excited to proceed serving our prospects and companions beneath the banner of Truhome Finance, as we set our sights on the longer term. As a company, we’ve got all the time strived for TRUENESS in all the pieces we do: to be TRUE to our prospects, stakeholders, regulators, workers, and above all be TRUE to our conscience. The core material of our group is now mirrored in our model identify Truhome Finance.”
“We’re thrilled to embark on this new journey with Truhome Finance, a trusted model and chief within the reasonably priced housing finance sector. This acquisition aligns seamlessly with our mission to drive monetary inclusion and help the aspirations of underserved communities. Collectively, we goal to scale up operations, improve choices, and make homeownership a actuality for numerous households throughout India.” mentioned Narendra Ostawal, managing director and head of India Personal Fairness, Warburg Pincus.
Written with the View : afaqs