Publicis Groupe has merged Leo Burnett and Publicis Worldwide to kind a “new constellation” known as Leo which can boast over 15,000 workers in 90 nations.
Marco Venturelli and Agathe Bousquet will act as co-presidents, and Gareth Goodall would be the chief technique officer. Collectively they’re accountable for Leo’s world inventive group and tradition, which will likely be activated on the nation stage by way of the Energy of One.
The Leo constellation joins Publicis Groupe’s inventive roster, alongside Saatchi & Saatchi, LePub and BBH, and inventive scorching retailers like Fallon and The Group, in addition to Le Truc, the one inventive collective working on the holding firm stage. Andrew Bruce, CEO of Publicis Groupe Canada, may also tackle the extra position of Chairman, Leo North America.
Arthur Sadoun, CEO of Publicis Groupe commented: “I’ve had the privilege of main each Publicis Worldwide and Leo Burnett. Since then, different iconic names have disappeared, however I’ve by no means believed that inventive effectivity ought to imply fewer manufacturers and fewer operations.”
“It’s about massive concepts from inventive minds which are nurtured by robust company tradition, to have an effect on our shoppers’ enterprise. In right now’s world, additionally it is about extra collaboration and extra entry to capabilities. That’s precisely what Leo stands for. By unifying the spirit and expertise of those world inventive communities, Leo will likely be greater, stronger and on extra doorways than ever.”
Written with the View : afaqs