Ramraj Cotton, a conventional ethnic put on model, has launched its new 360° marketing campaign, that includes Bollywood actor Abhishek Bachchan and gamers from the Chennaiyin FC soccer staff. This marketing campaign is about to roll out throughout print media, digital platforms, and Basic Leisure Channels (GECs) in a number of regional languages.
Commenting on the marketing campaign, Ok.R. Nagarajan, founder and chairman of Ramraj Cotton stated, “At Ramraj, our mission has at all times been to have a good time and promote conventional Indian apparel. The dhoti, an emblem of heritage, has been on the coronary heart of our model since its inception. We take pleasure in reintroducing this apparel to the youthful technology, remodeling it into an announcement of magnificence and magnificence whereas staying rooted in custom. From humble beginnings, it has been our fixed endeavour to revive and uplift our cultural roots, and we see this marketing campaign as a solution to merge custom with modernity.”
He additional added, “Dhoti shouldn’t be merely South Indian apparel; it’s a reflection of India’s various tradition. By Ramraj Cotton in collaboration with Mr. Abhishek Bachchan and the Chennaiyan FC soccer staff, we goal to showcase how this timeless garment can join folks throughout areas and generations, celebrating our unity in range.”
Commenting on the TVC, B R Arun Eashwar managing director stated, “At Ramraj Cotton, we have a good time the dhoti with over 4,000 distinctive varieties, reflecting India’s various types and traditions.This marketing campaign is our manner of reintroducing the dhoti to the youthful technology, inspiring them to embrace this iconic apparel with pleasure. By showcasing its versatility and timeless enchantment, we hope to make the dhoti a most popular alternative for each conventional events and trendy vogue.”
The advert movie is a mix of storytelling and cultural pleasure. Within the TVC, Abhishek Bachchan is seen arriving at his good friend’s home for a celebration, wearing a Ramraj Cotton dhoti and shirt. The company playfully touch upon his South Indian apparel, tying it to his possession of the Chennaiyin FC soccer staff. In a witty but heartfelt response, Abhishek Bachchan explains that custom transcends areas or apparel, it’s a unifying thread woven into India’s cultural range.
He emphasises how even within the Chennaiyin FC staff, gamers hail from totally different cities, showcasing that the dhoti isn’t unique to South India however a mirrored image of the nation’s collective heritage, with every state including its distinctive aptitude to this timeless garment.
The 360° marketing campaign, titled Abhishek Bachchan Celebrates the Timeless Class and Tradition with Ramraj Cotton, launched at present focusing on audiences via print, digital media, and TVC platforms throughout a number of languages, making certain it resonates with audiences nationwide.
Written with the View : afaqs