India TV, a CTV targeted Hindi information channel in India, introduced a brand new 24×7 pop-up channel for Maha Kumbh 2025 for its Related TV (CTV) customers.
India TV’s 24×7 channel will air over 1,000 hours of content material overlaying the Maha Kumbh, together with rituals, cultural actions, and the occasion’s non secular significance. That is India TV’s third pop-up channel on CTV, following the Olympic Video games 2024 and ICC Males’s Cricket World Cup 2023.
Ritu Dhawan, managing director of India TV stated: “India TV is dedicated to prioritise viewers preferences and delivering CTV-firsts is a testomony to this dedication. Maha Kumbh 2025 is without doubt one of the world’s greatest non secular and cultural occasions, and India TV convey this unique viewership expertise to our viewers on CTV. It’s our method of constructing positive each viewer can witness and join with the celebrations, rituals and non secular vitality of the occasion at residence.”
Maha Kumbh 2025 channel will cowl spiritual rituals, cultural actions, and the occasion’s non secular significance, with detailed reporting and visuals from India TV.
Written with the View : afaqs