Lemma, an omnichannel platform for rising media, right this moment introduced the onboarding of Siddharth Dabhade as chief enterprise officer, Efficiency Enterprise. On this pivotal position, Siddharth will spearhead the enlargement of Lemma’s progressive end result centric ooh answer, throughout markets. With a monitor document of success in enterprise growth and management roles, Siddharth will concentrate on figuring out new market alternatives & and considerably contribute to Lemma’s income progress.
He joins Lemma from MIQ, the place he efficiently launched and scaled the corporate’s industrial enterprise in India and China. With over 24 years of expertise, he has held key management roles at main trade gamers equivalent to IBM, Microsoft, Google, and Criteo. At Google, he led the Journey enterprise in India, whereas at Criteo, he served as Managing Director for the corporate’s India operations, contributing to the APAC management crew. He brings in depth experience in P&L administration, know-how, enterprise growth, buyer relationships, and strategic advisory. His deep experience might be instrumental in shaping the expansion technique and enterprise growth efforts for Integral at Lemma.
Commenting on his new position, Siddharth Dabhade mentioned, “As Digital Out-Of-Residence (DOOH) continues to develop, it’s now on the coronary heart of omnichannel journeys, providing manufacturers unparalleled alternatives to attach with customers throughout screens and digital areas. I’m excited to be part of Lemma’s imaginative and prescient to pioneer this shift, and to guide the enlargement of the brand new answer as a robust instrument for end result pushed progress via outside media globally”
Gulab Patil, founder and CEO, Lemma Stated, “Siddharth’s monitor document of driving progress within the digital adtech and programmatic area makes him a useful addition to our crew. With this answer we’re providing manufacturers the subsequent stage of full-funnel efficiency pushed by OOH, and Siddharth might be key in guaranteeing its success throughout markets. His management might be instrumental in capitalizing on the huge alternatives that OOH now presents in not solely shaping but in addition driving outcomes via a full funnel strategy, from Outside to outcomes.”
Written with the View : afaqs