Vastrado, an attire model, collaborated with “India’s Bought Latent” hosted by Samay Raina for a New Yr’s Eve particular. The episode reached 28 million views, with over 2 million views inside 1.5 hours, making it the quickest considered installment on the channel. The partnership was faciliated by White Rivers Media.
The episode topped YouTube’s Trending charts at #1 and #2 for 4 days. Vastrado noticed a 150% enhance in income and a 20X spike in web site visitors.
The primary winner of the present, Yuvraj Gupta obtained prize cash of 1 lakh rupees by Vastrado. As well as, the episode marked a collection first, with Vastrado’s founder, Vishwanshu Agarwal entering into the highlight, and matching the prize cash for the second winner, Khushi Saini. Agarwal additionally supplied her a model collaboration alternative.
Reflecting on the partnership, Vishwanshu Agarwal, founder, Vastrado shared, “India’s Bought Latent’s large Gen-Z enchantment aligned completely with Vastrado’s imaginative and prescient to attach with our viewers meaningfully. Kicking off the yr with the episode trending at primary was the icing on the cake.”
The panel of judges included Samay Raina, Rakhi Sawant, Aashish Solanki, Maheep Singh, Yashraj and Balraj Ghai.
Shrenik Gandhi, co-founder and CEO, White Rivers Media (WRM), added, “With WRM’s grip on the Gen-Z pulse, this collaboration served as the proper mix of platform, viewers and alternative, making a second of real model love.”
Written with the View : afaqs