Swiggy Instamart has unveiled a brand new marketing campaign for the New Yr. That includes Bollywood’s musical icon Himesh Reshammiya, the brand new advert blends the festive spirit with a witty twist on political information protection, with Reshammiya donning a brand new political avatar.
Within the movie, Himesh Reshammiya is seen addressing a big crowd whereas delivering a “breaking information” announcement a few new “celebration” he’s launching. However right here’s the twist—this “celebration” just isn’t what everybody expects! Together with his signature fashion and dramatic aptitude, Himesh declares, “Ek celebration jo kabhi khatam na ho,” promising a endless New Yr’s celebration. He then pronounces that this celebration is for “Evivaan”—taking inspiration from his hit songs, he energises the group, saying, “Iss celebration mein kaam hai tera tera, tera tera!” a recreation of his iconic lyric from the tune ‘Naam Hai Tera’.
Rohit Kapoor, who’s the CEO of Meals Market at Swiggy, took to his socials to share the brand new marketing campaign. “I believed I knew all the things about Himesh: the person, the legend, chartbuster machine, film star. Lekin advertising and marketing workforce new aaj ‘Evivaan’ cult see introduce kar diya”, his publish caption reads.
I believed I knew all the things about Himesh: the person, the legend, chartbuster machine, film star. Lekin advertising and marketing workforce ne aaj “Evivaan” cult se introduce kar diya
From Lord Himesh fan pages to hundreds of thousands of feedback, it’s clear he’s a phenomenon.
Joyful New Yr to evivaan! pic.twitter.com/me5UymyiTq
— Rohit Kapoor (@rohitisb) December 28, 2024
Within the advert, Reshammiya introduces his celebration’s new “yojna,” referred to as C.A.P. (Chalo Aur Occasion Karo), making certain that nobody misses out on the celebration suroor. The advert seems to have put collectively a number of pop-culture references associated to Reshammiya, within the context of the movie plot.
Commenting on the marketing campaign, Mayur Hola, VP of selling, Swiggy mentioned, “We wished to kick off the New Yr celebrations with a enjoyable twist on popular culture, all in true Swiggy Instamart fashion. That includes Himesh Reshammiya’s iconic tunes and a playful tackle launching a political celebration, we have made certain Swiggy Instamart is there once you want it this New Yr. Whether or not it is groceries or all of the necessities like snacks, make-up, decorations, and even electronics, for an epic celebration, Swiggy Instamart is right here to verify the celebration by no means stops.”
With the marketing campaign, the q-comm platform is aiming to place itself as an ideal companion for the celebration fanatics within the spirit of New Yr’s Eve.
Written with the View : afaqs
