HYPHEN’s April Idiot’s prank turns actual with Mango Chunk collab

HYPHEN has expanded its Lipscreen vary with a brand new Mango Lip Balm that includes SPF 50 PA++++. Launched in collaboration with Parle’s Mango Chunk, the lip balm affords solar safety and moisturisation. HYPHEN initially introduced a mango-flavoured lip balm as an April Idiot’s joke on 1st April 2024. Following sturdy client demand, the model […]

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Glad U Got here baggage Influencer Advertising mandate for Scarlett Beauty

Glad U Got here, a PR and Influencer Advertising Company, has secured the influencer advertising and marketing mandate for Scarlett Beauty, a premium magnificence model. Because the official influencer advertising and marketing companion, Glad U Got here will oversee strategic influencer collaborations, digital amplification, and neighborhood engagement to strengthen Scarlett Beauty positioning within the magnificence […]

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McDonald’s India turns ‘Shake Shake’ fries right into a musical expertise

McDonald’s India – North and East has launched the “Shakashaka” marketing campaign, turning its Shake Shake Fries right into a musical component. The marketing campaign options Papaji, who discovers the sound created by shaking the fries bag. Commenting on insights behind this newest marketing campaign, Rajeev Ranjan, managing director, McDonald’s India – North and East, […]

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Amazon Advertisements launches Sponsored TV in India, offering full-funnel promoting resolution

Amazon Advertisements has introduced the provision of Sponsored TV, a self-service advert resolution, for manufacturers of all sizes that promote on Amazon.in. Sponsored TV allows manufacturers to run streaming TV campaigns to succeed in audiences by way of Amazon’s unique and premium streaming content material, beginning with Amazon MX Participant. “At Amazon Advertisements, we consider […]

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Britannia Industries CEO Rajneet Kohli resigns

Britannia Industries introduced on Thursday that CEO and government director Rajneet Singh Kohli has resigned, efficient 14 March. In a regulatory submitting, the corporate acknowledged that Kohli is stepping all the way down to discover a possibility outdoors Britannia. The corporate stated, “The Board of Administrators of the Firm vide Round Decision handed at the […]

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Tanishq challenges empowerment norms in ladies’s day marketing campaign ‘Her Selection’

This Girls’s Day, Tanishq, the jewelry retail model from the home of Tata, launches ‘Her Selection’- a thought-provoking movie difficult standard notions of empowerment and celebrates a girl’s proper to outline her personal path. Conceptualised by Autumn Gray, the movie urges viewers to rethink: Is empowerment about assembly societal expectations, or is it about embracing […]

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CakeZone and Olio group up with Nick India for ‘Motu Patlu’ themed merchandise

CakeZone and Olio Pizza, a part of Bangalore-based Curefoods, have partnered with Nick India to launch Motu Patlu-themed merchandise and experiences this week, concentrating on youngsters throughout India. As a part of the collaboration, Motu Patlu characters will seem on CakeZone and Olio’s product packaging and in-store branding. The launch contains themed merchandise, limited-edition freebies, […]

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Shemaroo’s #HarRoleIsHerRole marketing campaign unveils hidden gender biases

This Ladies’s Day, Shemaroo Leisure has gone past dialog to drive actual change with #HarRoleIsHerRol marketing campaign which goals to shift perceptions about ambition, alternative, and illustration. As a part of this initiative, Shemaroo Leisure carried out a social experiment with 10 artists. Every artist was requested to color portraits of pros—a chef, cricketer, scientist, […]

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Mattel’s Barbie celebrates Girls’s Day with Harmanpreet Kaur, Neeti Mohan & extra

For Worldwide Girls’s Day, Mattel’s Barbie model is recognising 5 Indian girls for his or her achievements in breaking stereotypes and galvanizing future generations. This yr’s Worldwide Girls’s Day marketing campaign options cricketer Harmanpreet Kaur, singer Neeti Mohan, dressmaker Anamika Khanna, chef Beena Noronha, and firefighter Meghna Sakpal, every has made an affect of their […]

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Corona Beer to debut at Lollapalooza India 2025 in Mumbai

Corona will debut at Lollapalooza India 2025 in Mumbai on March 8-9. The competition will function music, tradition, and a vigorous ambiance. Lollapalooza India and Corona purpose to deliver collectively power and genuine connections. Throughout 4 levels, together with Corona’s takeover of the primary stage – as Corona Sunsets Stage, that includes over 30 iconic […]

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