Casagrand Mercury launches new marketing campaign with Hrithik Roshan

Casagrand, South India’s main actual property builders, has unveiled a brand new tv industrial (TVC) that includes Bollywood famous person Hrithik Roshan. The corporate has roped in Bollywood star Hrithik Roshan for this unique marketing campaign, titled “Taking Luxurious to New Heights,” which showcases Casagrand Mercury’s unparalleled luxurious and redefines opulent dwelling via an interesting […]

Continue Reading

Palak Tiwari joins Shilpa Shetty in Mamaearth’s new advert marketing campaign

Mamaearth, a private care model, introduced the addition of Palak Tiwari as the latest face of the model. She joins Shilpa Shetty Kundra, who continues her longstanding affiliation with Mamaearth, advocating the goodness of pure elements in skincare. The announcement comes within the type of a TV marketing campaign during which each Palak and Shilpa […]

Continue Reading

Shah Rukh Khan turns cop for Castrol India’s newest marketing campaign

Castrol India has relaunched its two-wheeler engine oil model, Castrol Activ, with an upgraded formulation (API SN) and refreshed packaging that includes Shah Rukh Khan on the label. Castrol Activ stays the market chief in India’s two-wheeler engine oil phase. The relaunch marketing campaign highlights the model’s 3X safety promise, now enhanced to guard in […]

Continue Reading

Publicis Groupe acquires Lotame to increase international knowledge and identification graph

Publicis Groupe has introduced that it has entered into an settlement to amass Lotame, the impartial identification answer, in an replace on its AI technique offered by Arthur Sadoun. Lotame is dwelling to a number of end-to-end knowledge marketplaces on the planet, spanning throughout 109 nations. The mixed knowledge and identification property of Lotame and […]

Continue Reading

Aqualogica’s new advert takes on ‘Mr. Solar’ with SPF 50 protection

Aqualogica, a Gen Z skincare model beneath Honasa Shopper, has launched the ‘Feels So Gentle, Shields So Proper’ marketing campaign to advertise its Glow+ Dewy Sunscreen as efficient solar safety. The marketing campaign movie options the solar as “Mr. Solar”, a drive that makes individuals search shade. He feels in management till he encounters a […]

Continue Reading

Tesla indicators 5-year lease for Mumbai showroom to promote imported EVs

Tesla has leased a showroom area in Mumbai because it strikes ahead with plans to promote imported autos in India. As per registration paperwork, Tesla has signed a five-year lease for a showroom within the Maker Maxity constructing, a industrial and retail hub in Bandra Kurla Complicated, beginning on February 16, 2025. The situation is […]

Continue Reading

Plum launches podcast on skincare hosted by Rohan Joshi

Plum, a number one Indian skincare model, has launched Plum Pores and skin Metropolis, the nation’s first skincare podcast. Hosted by comic Rohan Joshi, the podcast combines skilled recommendation with humour, aiming to make skincare schooling partaking and accessible. The debut episode of Plum Pores and skin Metropolis focuses on sunscreen, that includes comic Aditya […]

Continue Reading

Google rolls out AI Mode in seek for superior queries

Google has launched AI Mode, a brand new experimental search function that enhances AI Overviews with superior reasoning and multimodal capabilities. The function, accessible in Labs for Google One AI Premium subscribers, goals to offer extra detailed and contextual responses to complicated queries. AI Mode utilises a customized model of Gemini 2.0 to deal with […]

Continue Reading

HUL’s Lifebuoy expands to pores and skin safety with SRK in a brand new advert

For the longest time, HUL’s cleaning soap model Lifebuoy had touted its germ-fighting skills. “Lifebuoy hai jahan, Tandurusti hai waha” (Lifebuoy is the place there’s well being) goes its iconic jingle. However all that modified in 2025 when it repositioned itself with the pores and skin safety class. “Citing declining gross sales within the ‘hygiene […]

Continue Reading

BOULT appoints 80dB Communications as PR associate

BOULT has appointed 80dB Communications as its strategic communications associate to drive model visibility, company messaging and thought management. The partnership with 80dB Communications will deal with strengthening BOULT’s model presence, media outreach, and shopper engagement technique.                          “We’re excited to associate with 80dB […]

Continue Reading