Live Updates for Audience
Orient Electrical, a CK Birla Group model, has not too long ago launched its winter marketing campaign, Fatt Se Garam, to advertise its vary of water heaters. Younger millennials are the audience for the marketing campaign, which emphasises velocity, comfort, and innovation in heating options. The marketing campaign includes a multi-channel strategy, with social media […]
Continue Reading
Paytm Cost Providers, a fully-owned subsidiary of Paytm, has disclosed in a BSE submitting that Nakul Jain, its managing director (MD) and CEO, has resigned. Jain joined Paytm Cost Providers in April 2022. Previous to this position, Jain served as managing director of personal banking, precedence banking, deposits, and department banking in India at Normal […]
Continue Reading
ZEE Punjabi, an leisure channel beneath ZEE Leisure Enterprises, has appointed Story Digital as its digital inventive company to handle its digital mandate. Story Digital will spearhead ZEE Punjabi’s digital technique, enhancing engagement and managing campaigns throughout all social media platforms for its tv reveals. The purpose is to amplify viewers attain, increase TV viewership, […]
Continue Reading
Colgate-Palmolive (India) Restricted reported a marginal decline in promoting expenditure, with This autumn FY24 spending at Rs 200.1 crore, down 2.1% from Rs 204.3 crore in the identical quarter final 12 months. The promoting spend additionally noticed a major quarter-on-quarter decline of 17.6% from Rs 242.7 crore in Q3 FY24. Regardless of the lowered promoting […]
Continue Reading
PINQ Polka, an intimate hygiene and life-style model, unveils its new marketing campaign, ‘I O Me’. This anthem highlights individuality, inclusivity, and self-expression with out restrictions. By way of ‘I O Me’, PINQ Polka encourages girls to reject societal expectations and take management of their very own tales. The TVC includes a direct script: […]
Continue Reading
Shangri-La Eros New Delhi introduces “Brides of Shangri-La”, specializing in the non-public tales and journeys of recent brides. The initiative highlights every bride’s individuality within the resort’s venues. The video options brides with totally different types, specializing in the non-public tales and feelings behind their weddings. The video highlights the resort’s venues, together with the […]
Continue Reading
To commemorate Knowledge Privateness Day, the Promoting Requirements Council of India (ASCI) Academy, in collaboration with PSA Authorized and Tsaaro Consulting, has launched a complete white paper titled, “Navigating Cookies: Recalibrating your cookie technique in gentle of the DPDPA”. This paper builds on ASCI’s ongoing efforts to deal with information privateness issues, following the Privateness […]
Continue Reading
Ormax Media, an insights and consulting agency for the media and leisure {industry}, has introduced the launch of the 2025 version of ‘Certificates Program in Indian Media Enterprise’ (CPIIMB). Scheduled from February 22 to March 15, 2025, this initiative goals to bridge the data hole and encourage profession aspirations in India’s media and leisure (M&E) sector. […]
Continue Reading
A Chinese language synthetic intelligence startup has completed what many thought not possible: making a highly effective AI mannequin at a fraction of the price of its Western rivals, sending tremors by means of the worldwide know-how sector and elevating questions on the way forward for AI improvement. DeepSeek, established in 2023, has emerged as […]
Continue Reading
FanCode has appointed Ashish Naik as the top of advert gross sales. Primarily based in Mumbai, Naik will spearhead FanCode’s ad-sales division, specializing in driving gross sales methods, cultivating strategic partnerships, and strengthening the corporate’s market presence. With practically 25 years of expertise within the media and promoting sector, Naik brings a wealth of experience. […]
Continue Reading