Rishabh Sharma elevated to APAC Advertising and marketing Options Head at X

X, previously often known as Twitter, elevates Rishabh Sharma to head of promoting options, Asia-Pacific, because the platform seems to be to bolster its presence within the APAC area.   Previous to this, Sharma had been working as senior supervisor, model technique, Asia Pacific for world clients since 2022. He joined the corporate in 2017 […]

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Frido appoints Kaizzen as strategic communications companion

Frido, an Indian client healthcare model, has joined fingers with Kaizzen as its strategic communications companion. With this collaboration, Frido seeks to strengthen its model narrative. Frido has developed merchandise just like the Frido Go, a self-propelled bathe wheelchair; Twin Gel insoles; and a suitcase-folding commode wheelchair. Its portfolio now contains objects such because the […]

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JK Lakshmi Cement unveils ‘Soch Karo Buland’ marketing campaign with Rohit Sharma

JK Lakshmi Cement (JKLC), a cement manufacturing firm, launched a brand new TVC that includes Rohit Sharma, the captain of the Indian cricket group and their model ambassador, as a part of its rebranding marketing campaign, ‘Soch Karo Buland’. Conceptualised by Fisheye Artistic Options, the TVC showcases JK Lakshmi Cement’s deal with the significance of […]

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Swiggy’s SNACC app companions with The Entire Reality to ship wholesome snacks

Swiggy has introduced a partnership between its lately launched SNACC app and The Entire Reality, a clean-label meals section. This partnership permits SNACC customers to order nutritious snacks and drinks, delivered to their doorstep inside 10 minutes. It additional enhances SNACC’s providing of wholesome, clean-label choices, making it simpler for health-conscious shoppers to get pleasure […]

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Pepper Communications Group wins PR mandate for Timbertales Luxurious Resort

Pepper Communications Group, an built-in communications company, has been awarded the general public relations mandate for Timbertales Luxurious Resort, an unique luxurious resort nestled within the coronary heart of Coorg. The collaboration goals to place Timbertales Luxurious Resort as a number one premier vacation spot for vacationers searching for immersive experiences in nature’s lap. As part […]

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Wondrlab acquires majority stake in BigStep Applied sciences

Wondrlab, a platform-first martech community, has introduced the acquisition of a majority stake in BigStep Applied sciences, a generative AI and Cloud-Native Customized Software program Options. This acquisition will improve Wondrlab’s AI capabilities for cloud-based software program and commerce options. BigStep Applied sciences’ experience spans product engineering, information and AI, cloud and DevOps and robotic […]

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Shilpa Shetty stars in ZOFF Meals’ new marketing campaign

ZOFF Meals (Zone of Recent Meals) proclaims the launch of a brand new digital advert marketing campaign that includes Bollywood actor Shilpa Shetty. The marketing campaign focuses on delivering high-quality, contemporary complete spices to houses throughout India. The advert marketing campaign, titled ‘Khadey Masale Matlab ZOFF’, showcases the standard of complete Indian spices. It consists […]

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Vishwanathan Anand finds his Gen Z drip with Gukesh’s assist in Fwd by Myntra advert

Fwd by Myntra’s new advert options India’s chess legends, Gukesh Dommaraju and Viswanathan Anand, in a lighthearted and humorous means. The advert reveals how Anand is making an attempt to be taught Gen Z lingos from Gukesh. The advert begins with Gukesh getting a tattoo on his arm at a tattoo studio. Anand sits close […]

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Looming TikTok ban shakes up US social media; shock winners emerge

America is getting ready for the potential TikTok ban set to take impact January 19, 2025. This follows a legislative mandate requiring TikTok’s Chinese language dad or mum firm, ByteDance, to divest its US operations as a result of nationwide safety considerations. The divestment has not occurred but, and TikTok could fully stop operations within […]

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