This Diwali, Zepto is specializing in supporting native artisans by partnering with 50 households from the Prajapati clan, a neighborhood of Kumhars (potters) identified for his or her conventional craftsmanship. For generations, these artisans have created hand-crafted earthen merchandise that play a significant function in Indian festivals.
Zepto collaborates with native artisans to ship handmade earthen Diyas to properties throughout India. In the course of the festive season, the corporate has partnered with over 500 artisans, enabling them to promote merchandise like Ganesh idols, Durga idols, Marapacchi dolls, and Diwali Diyas via its platform. Historically, these artisans offered their merchandise on roadside stalls or door-to-door. With Zepto’s assist, they’ll now attain a bigger viewers extra effectively and with better dignity.
Pradeep Kumar, an area Diya artisan, expressed his gratitude for the partnership on this movie: “We’ve been crafting Diyas since childhood, and Diwali is when all our arduous work lastly pays off. This yr, Zepto helped us carry our Diyas to properties throughout the nation, connecting us with a a lot wider viewers. It’s been a game-changer for us, and I’m grateful for his or her assist.”
Zepto co-founder and CEO, Aadit Palicha, shared his ideas on LinkedIn: “We imagine in empowering native entrepreneurs at Zepto, and we salute Pradeep and others who’re crafting stunning Diyas to gentle up Diwali. It’s an honour to assist carry their work to thousands and thousands of properties this festive season.”
This initiative connects conventional craftsmanship with fashionable customers, serving to artisans reach a aggressive market.
Written with the View : afaqs