Cricketer Yuvraj Singh has launched Twiddles, a model centered on offering balanced, nutritious snacks. Twiddles goals to supply a spread of healthful, flavourful merchandise for health-conscious customers, addressing the demand for snacks which can be each nutritionally dense and pleasing.
“I consider indulgence and well being can go hand in hand,” says Yuvraj Singh. “As an athlete, I perceive the worth of balanced vitamin, and with Twiddles, we’re filling a spot by providing snacks that mix wealthy style with dietary advantages, supporting a aware strategy to consuming. With Alfinity Studios, I discovered a really perfect companion who shared my imaginative and prescient of making a worldwide guilt-free snacking model. ” Yuvraj sums up Twiddles’ philosophy: “Wholesome or unhealthy, all of us eat throughout the spectrum. Twiddles is right here to help that steadiness with choices that match into any way of life.”
Twiddles is launching Almond, Walnut, and Cashew chocolate spreads containing as much as 70% nuts and seeds, with zero preservatives, 70% much less sugar, and no palm oil. They’re additionally introducing snackable bites, sweetened with dates, for handy, on the spot power.
Twiddles is co-created by Alfinity Studios, a enterprise studio that collaborates with celebrities and influencers to launch client manufacturers.
Kumar Gaurav, co-founder of Alfinity Studios, says, “It’s extremely thrilling to work with Yuvraj on bringing his imaginative and prescient to life with Twiddles. His ardour for balanced indulgence is infectious, and we’re proud to co-create a model with him that’s not nearly nice style however an entire way of life shift. We’re engaged on creating extra product strains that fulfil our imaginative and prescient of bridging the hole between indulgence and wellness and turning into a go-to-option for acutely aware customers.”
Twiddles will probably be accessible by way of e-commerce, fast commerce, and retail channels in India. The model can be exploring co-branded collaborations to broaden its distribution.
Written with the View : afaqs