The Leela has launched its newest marketing campaign, “Time Journey with The Leela,” that includes HH Sawai Padmanabh Singh of Jaipur. The marketing campaign targets younger, prosperous vacationers by highlighting experience-driven stays that mix India’s cultural heritage with trendy luxurious.
HH Padmanabh Singh, introduced earlier this 12 months as an Icon of India by The Leela, brings his heritage and trendy outlook to the marketing campaign. Within the marketing campaign video, his function displays Jaipur’s royal legacy, aligning with The Leela’s goal to attach company to India’s historical past via a up to date lens.
For HH Sawai Padmanabh Singh, the marketing campaign is a chance to focus on the enduring relevance of India’s cultural legacy. “The Leela mirrors my ardour for maintaining India’s heritage alive whereas presenting it in a approach that appeals to immediately’s discerning traveller. The factor about Indian heritage is that it isn’t frozen in time. It’s alive, vibrant, it is part of who we’re and it must be seen, felt and lived” he stated.
The marketing campaign targets world travellers looking for greater than luxurious lodging, specializing in significant connections with locations.
“The Leela has all the time been a gateway to India’s illustrious previous, the place every property gives an invite to discover a deeper reference to the nation’s heritage,” stated Shweta Jain, chief advertising and gross sales officer, The Leela. “By this marketing campaign, we proceed to showcase what makes us distinctive: an unwavering give attention to significant, immersive experiences that replicate ‘True Indian Luxurious.’ With HH Sawai Padmanabh Singh, we carry India’s regal traditions to life, creating reminiscences which are as timeless as they’re extraordinary.”
Written with the View : afaqs