As reported by The Financial Instances, the Tata Group is about to hitch Flipkart and Reliance Industries (RIL) within the ultra-fast supply sector, as demand for speedy supply rises in metropolitan areas. The group’s e-commerce platform, Tata Neu, is about to launch its fast commerce service, branded as Neu Flash, initially for choose customers, masking groceries, electronics, and style, in line with sources acquainted with the event. Neu Flash is predicted to steadily roll out to a wider consumer base within the coming weeks.
Within the grocery phase, Neu Flash shall be powered by BigBasket, which is shifting in direction of a totally quick-commerce mannequin. Croma will deal with electronics deliveries, whereas Tata Cliq will handle style and life-style merchandise, initially restricted to particular stock-keeping items (SKUs).
This initiative by the Mumbai-based conglomerate is its newest effort to faucet into the net retail market. At the moment, Zomato-owned Blinkit, Swiggy Instamart, and Zepto dominate the short commerce phase, holding over 85% market share. Flipkart gives an identical service, Flipkart Fast, whereas Reliance JioMart has resumed testing its speedy supply service following the discontinuation of JioMart Categorical.
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