Symphony, an organization recognized for its branded coolers class, is now getting into the geyser market. The corporate introduces a brand new product vary that includes 9-layer Puro Pod Expertise, designed to remodel arduous water into comfortable water, tackling a typical family subject.
Commenting on the discharge, Anuj Arora, world CMO of Symphony mentioned, “Entry into the geysers class was an thrilling problem for the whole Symphony group. We knew we wanted a differentiated product profit to have the ability to command a premium. However we didn’t simply cease on the profit, the product we designed can be aesthetically superior and laced with good expertise to attraction to the trendy Indian properties. A brand new launch at all times comes with a combined bag of feelings and we’re excited to see this marketing campaign hit the market and do effectively with customers.”
He additional added, “Symphony has been on the hunt for a strategically rooted and creatively thrilling companion. Our first engagement with Womb was for final summer season’s cooler marketing campaign, after its profitable group Womb, has delivered as anticipated with the geyser launch as effectively.”
Symphony onboarded the Womb as their retainer company earlier this yr to handle the mainline and digital mandates for the model throughout its portfolio.
Dhaval Jadwani-COO, The Womb, commented, “When Anuj and group approached us with the product idea, we knew we had a winner! A geyser that may convert Exhausting water to comfortable is sure to have takers. It was nonetheless, necessary to make sure that the buyer sees each the profit and worth in these premium geysers. Analysis, instinct and observing folks round us give the reply. Most Indian women and men are dealing with hair loss at an early age on account of weight loss program, stress, air pollution and plenty of fashionable way of life points. Nonetheless, an unnoticed suspect of Hair-fall is tough water. We stored this very perception at coronary heart whereas creating our technique for Symphony – The hair-fall management geysers.”
Symphony geyser vary, can be found in 3 sizes, 25Ltrs, 15Ltrs and 10 Ltrs and in 3 variants. These are actually accessible in retail throughout many markets and on few ecommerce platforms.
Written with the View : afaqs