Streambox Media, a media-tech enterprise based by Anuj Gandhi and backed by Micromax Informatics, together with Nikhil Kamath and Stride Ventures, unveils Dor — a subscription-based tv service. Specializing in technological innovation and consumer expertise, Dor is ready to remodel how Indian households entry and luxuriate in leisure at house and on the transfer.
The 43-inch Dor subscription TV can be out there by means of Flipkart beginning December 1, 2024, priced at Rs 799 per thirty days and with an upfront activation payment of Rs 10,799(which incorporates one month’s subscription payment). The 55-inch and 65-inch variants are slated for launch in early 2025, increasing the providing for Indian shoppers.
This subscription service integrates a high-performance 4K QLED TV with SVOD OTT streaming platforms, AVOD platforms, Dwell channels, Gaming, Information and extra right into a single, reasonably priced month-to-month subscription plan. Powered by Dor TV OS, the subscription platform ensures an intuitive and unified viewing expertise for shoppers, eliminating fragmented navigation throughout a number of units or apps.
Rahul Sharma, co-founder of Micromax Informatics, additionally shared his ideas: “The house leisure panorama is witnessing a tectonic shift with the rise of subscription and leasing fashions. Youthful audiences, Gen Y and Zoomers, want renting over proudly owning, prioritizing flexibility and worth. With Dor, we’re introducing a market disruptor that meets these evolving shopper preferences. Leveraging India’s indigenously designed and developed Dor OS, this TV Subscription Service captures what a future-ready know-how can obtain throughout World Markets. We strongly consider Dor is poised to be a game-changer within the Indian leisure ecosystem, providing a unified service to deal with affordability and innovation for our clients.”
Anuj Gandhi, founder and CEO of Streambox Media, expressed his enthusiasm in regards to the launch: “The Indian related TV ecosystem is quickly evolving, with the variety of related TV households anticipated to develop from 50 million to 100 million inside the subsequent 5 years. Nonetheless, fragmented companies and excessive upfront prices proceed to discourage a big phase of potential customers. Dor bridges this hole by integrating cutting-edge AI know-how, a number of content material platforms, and the proprietary Dor OS with its hyper-personalization and intuitive content material discovery right into a subscription-based mannequin. As a first-of-its-kind TV-as-a-service mannequin in India, Dor positions itself as a future-ready innovation, providing unmatched worth to an addressable market with immense progress potential. We strongly consider that Dor has the potential to change into essential for shoppers in occasions to come back, and that is why we provide a 4-year guarantee together with safety and software program upgrades. We’re right here to make an actual distinction.”
Romil Ramgarhia, COO of Streambox Media added, “Dor goals to democratize entry to high-quality, premium leisure by considerably decreasing the obstacles of entry for Indian households. This modern method ensures that cutting-edge know-how is now not a luxurious however an accessible service for all. Leveraging hyper-personalized suggestions, unified content material expertise, good upgrades, and unparalleled content material discovery, we’re poised to seize a big market share of the 100M+ households searching for reasonably priced good TV Options in India. Dor redefines affordability and comfort, delivering a 50–60% price discount for Indian households by consolidating the price of good TVs and content material companies. Due to this fact, whereas the preliminary service providing is thru a 43” mannequin, we’re set to rapidly increase our portfolio to 55” and 65” variants to cater to a wider viewers.”
Dor TV’s distinctive subscription mannequin affords shoppers a versatile and cost-effective approach to entry high-quality leisure. The shoppers can take pleasure in a complete package deal that mixes {hardware}, content material, and steady software program updates. The tv comes with a four-year guarantee and product improve choices, permitting the patron to freely take pleasure in their content material at their comfort.
Written with the View : afaqs