Slurrp Farm, a millet-based kids’s meals model, has joined forces with Zepto to launch a particular Kids’s Day marketing campaign. Constructing on Slurrp Farm’s #DigTwistSlurrp initiative, first launched on the model’s YES Mothers & Dads occasion earlier this yr, this partnership is a collaboration between a kids’s meals model and a quick-commerce platform.
Slurrp Farm’s newest marketing campaign introduces an in-app expertise, that includes a ‘Yummy!’ sound chime every time a product is added to the cart, enhancing buyer engagement. This initiative, geared toward selling wholesome decisions, aligns with the model’s mission to develop the wholesome snacking phase by supporting customers in establishing nutritious habits early on.
Commenting on this partnership, Meghana Narayan and Shauravi Malik, co-founders of Wholsum Meals, shared: “At Slurrp Farm, we consider snacking ought to carry pleasure, not guilt. Our merchandise are made with love and freed from nasties like palm oil, refined sugar, and maida – and our noodles are by no means fried. This collaboration with Zepto reinforces our dedication to creating nutritious, tasty snacks simply accessible. We’re particularly delighted by Zepto’s playful sonic contact – a cheerful ‘yummy!’ each time a Slurrp Farm product is added to the cart – which completely captures the enjoyment we affiliate with guilt-free snacking. By creating zero-junk choices, we allow dad and mom to supply children their favorite treats whereas guaranteeing they keep wholesome in the long term. Collectively, we’re redefining indulgence as one thing healthful, enjoyable, and worry-free.”
“As households in India change into extra aware of the dietary high quality in kids’s snacks, the demand for more healthy, great-tasting choices is driving important development on this class. I thank our Sellers for having enabled this. The partnership with Slurrp Farm is a response to this shift, combining Zepto’s pace with their zero-junk promise to ship trusted, kid-friendly snacks to houses in minutes. Collectively, we’re making it simpler for folks to fulfill the dietary wants of rising children with out sacrificing style,” stated Chandan Mendiratta, chief model officer, Zepto.
The movie has been conceptualised and ideated in-house by Slurrp Farm’s model crew.
Written with the View : afaqs