On World Rest room Day, Sirona launches the #EverybodyNeedsAPeeBuddy marketing campaign for girls. With the launch of its new digital video marketing campaign, the female hygiene model shines a highlight on the day by day struggles girls endure find clear, hygienic public bogs.
Partnering with IntrCity, Sirona extends this mission by offering feminine travellers with Sirona’s important sanitation and bathroom hygiene merchandise, empowering them to expertise cleaner restrooms wherever their journeys take them.
To spotlight the pressing want for cleaner public restrooms, the model’s video marketing campaign reveals the day by day struggles girls face find secure, hygienic services. Missing entry to wash public bogs usually leaves girls with restricted, unhealthy decisions: many resort to dehydrating themselves, holding in urine, or squatting, all of which enhance the chance of infections like UTIs.
As a part of this World Rest room Day initiative, Sirona has teamed up with IntrCity to distribute PeeBuddy samples, India’s 1st feminine urination machine with over 50 lakh+ items bought, together with disposable rest room seat covers to feminine travellers throughout its intensive bus community over a interval of 5-7 days.
This initiative ensures that girls can keep private hygiene by avoiding contact with soiled rest room seats. Moreover, feminine passengers at choose IntrCity lounges acquired present hampers that includes important Sirona hygiene merchandise, empowering them with modern options for a extra hygienic and comfy journey expertise.
Anika Wadhera, group advertising director, Good Glamm Group shared, “With our new digital video marketing campaign, Sirona is bringing much-needed consideration to a difficulty that impacts hundreds of thousands of ladies day by day – clear public restrooms, and driving change by making sanitation a precedence in public areas. We’re thrilled to associate with IntrCity and take a step towards empowering girls vacationers with the instruments they should shield their hygiene and advocate for extra dignified and accessible public restrooms for girls in India on the transfer. ”
Manish Rathi, co-founder & CEO of IntrCity SmartBus shared, “We at IntrCity are delighted to associate with Sirona for this impactful World Rest room Day initiative. Our in-bus washrooms – which has been a recreation changer for adaption of buses in India – can also be a testomony to our dedication to redefining hygiene requirements within the journey trade. Now, with this collaboration, we goal to assist our passengers by offering the important instruments they want for a clear restroom expertise and by selling consciousness round public sanitation. Collectively, we hope to create a safer, extra hygienic journey atmosphere for girls throughout India.”
Written with the View : afaqs