Sima Taparia finds excellent mattress match in The Sleep Firm’s new advert

The Sleep Firm has launched a brand new marketing campaign that includes matchmaker Sima Taparia, highlighting the significance of selecting the best mattress for high quality sleep. The marketing campaign attracts a parallel between discovering the best mattress and discovering a life accomplice, emphasising {that a} good mattress is important for well-being. Along with her signature attraction and experience, she brings a enjoyable twist to the world of consolation, matching {couples} not simply with one another, however with their excellent mattresses.

The marketing campaign ‘Peaceable Sleep Mubarakh Ho!’, that includes Sima Taparia in a light-hearted matchmaking setup. The marketing campaign is conceptualised by Steve Priya, highlights the significance of consolation and belief, drawing parallels between selecting a life accomplice and a mattress. Within the advert, Sima Taparia assures a younger couple that, whereas discovering an ideal accomplice could also be difficult, The Sleep Firm’s SmartGRID mattress gives a 10-year guarantee and a 100-night free trial, guaranteeing unmatched consolation.

Priyanka Salot, co-founder of The Sleep Firm, stated, “At The Sleep Firm, now we have all the time ensured to create comfy experiences for shoppers, which helps them in each part of life. Our SmartGRID mattresses are designed to supply unmatched consolation – important to enhancing the sleep high quality of individuals in addition to general well-being. A super alternative this marriage ceremony season, The Sleep Firm mattresses additionally make for a considerate reward for {couples} beginning their journey collectively. Our new marketing campaign with Sima Taparia highlights the significance of discovering an ideal mattress identical to discovering a great accomplice in life. The marketing campaign takes the thought of matchmaking to a totally new degree and emphasises how we prioritise high quality and long-term satisfaction for our shoppers.” 

Priya Pardiwalla, chief inventive officer of Steve Priya stated, “Over 3 seasons of her present, Sima aunty thought she’s heard all types of unrealistic calls for and expectations for a potential accomplice. Probably not. In what appears like a scene from her present, we wished to speak that in contrast to most issues in life, The Sleep Firm mattress comes with the peace of mind of a 10-year guarantee and 100 nights trial.”

Speaking concerning the marketing campaign, Sima Taparia stated, “The 2 key pillars of a profitable relationship are consolation and having one another’s assist. Equally, an excellent mattress is the one that gives consolation and essential assist to the physique. TSC’s SmartGRID mattress averts strain accumulation and gives consolation, making it a great match for anybody looking for high quality sleep. Given the commonality between an excellent relationship and an excellent mattress, I’m thrilled to affix arms with The Sleep Firm and add a bit of matchmaking magic to its marriage ceremony marketing campaign.”


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