A brand new two-minute and 30-second video uploaded on actor Varun Dhawan’s LinkedIn profile sees Shraddha Kapoor interview him for a model ambassador function at Ajio. No product plugs, no sale announcement, only a intelligent method of saying the superstar ambassador earlier than really campaigning with them.
The movie, shot with clear promoting intent, depicts Shraddha Kapoor in what seems to be her HR avatar, sitting in a chair subsequent to Varun Dhawan, asking all the appropriate questions apt for hiring. Dhawan, alternatively, prepares himself with punchy, to-the-point solutions full of puns referencing his filmography.
Kapoor has been the ambassador of Ajio since 2022 and has labored on a number of initiatives with the model ever since. These embrace the flagship ‘All Stars Sale’ marketing campaign earlier this 12 months, the Vogue’s Most Needed marketing campaign final 12 months, and the ‘Vogue’s Biggest Heist’ marketing campaign.
It is smart that she, as an skilled Ajio consultant, would totally vet Dhawan earlier than he joins the model. Then again, Dhawan has taken on quite a few ambassadorial roles over the previous 12 months or so. He has been the face of KFC, Heart Contemporary, Phillips, and Parle Agro, amongst many others.
So, it’s not stunning that individuals had been puzzled once they discovered that the actor had simply opened an account on LinkedIn just a few days in the past. “Actor | Investor | Assistant Director” reads his description on the skilled networking website, and so as to add a pinch of authenticity to this entire schtick, his first publish on the profile exuded genuineness.
“I am excited to affix the LinkedIn group! As somebody who’s been working within the movie business for over a decade, I’ve had the privilege of studying lots in regards to the significance of arduous work, teamwork, and always evolving. What excites me most about being right here is the chance to attach with professionals from all industries—not simply leisure…,” he wrote.
However, with this newest Ajio work, it appears that evidently the complete LinkedIn thingy was a prelude to this HR-Applicant roleplay between Shraddha Kapoor and Varun Dhawan. In truth, Ajio’s personal YouTube channel doesn’t have this video.
Neither is the collab posted on any of the actors’ different social media handles. Is it nonetheless hypothesis? Positive. Nevertheless it stays to be seen if this LinkedIn profile is used past this, and to what diploma Dhawan maintains his presence on the platform. Up to now, solely two posts in nearly per week.
Written with the View : afaqs