Svish, a wellness model recognized for breaking stereotypes and addressing wellness in daring new methods, not too long ago sparked a wave of curiosity round its newest product, the Isvish Topical Delay Spray, by means of a marketing campaign that includes model ambassador and cricketing sensation Shikhar Dhawan.
On Ocotber 24, 2024, Shikhar posted a cryptic message on X (previously Twitter) stating, “Can’t go to sleep, please assist.” The sudden publish immediately buzzed the web, triggering hypothesis amongst followers and media alike. Followers shared treatments for higher sleep, whereas some speculated about the reason for his sleepless night time. The response highlighted Dhawan’s loyal fanbase, which is deeply engaged and desperate to help their favourite cricket star.
Can’t go to sleep. Assist
— Shikhar Dhawan (@SDhawan25) October 24, 2024
Dhawan took to Instagram the next day to disclose the reality behind his sleepless night time. In a model video, he shared that the explanation he couldn’t sleep was none aside from his neighbours—who had used Isvish Topical Delay Spray. The reveal, with Dhawan’s signature humour, added a light-weight contact to the attention marketing campaign, sparking laughter and making a big influence throughout social media. Followers appreciated the distinctive strategy, applauding Dhawan’s playful facet and Svish’s refreshing tackle wellness merchandise.
Reflecting on the marketing campaign Ishan and Jaideep Mahajan Co-founder at Svish, shared, “With Shikhar Dhawan as our model ambassador, we wished to ring a bell that was each enjoyable and relatable. The viewers’s pleasure, curiosity, and laughter created a memorable marketing campaign second, bringing Isvish Delay Spray into the highlight in a method that feels approachable and constructive.”
This marketing campaign embodies Svish’s mission to open conversations round wellness and intimacy in India, creating consciousness with humour and creativity.
Written with the View : afaqs