Zee TV’s music actuality present Sa Re Ga Ma Pa has returned this season with a brand new panel of mentors: Sachin-Jigar, Sachet-Parampara, and Guru Randhawa, together with hosts Vipul Roy and Salman Ali. Sa Re Ga Ma Pa 2024 has established itself as a key platform for advertisers, efficiently securing 23 sponsors this season. Notable companions this season embrace Birla Opus Paints because the title sponsor and Chocolate Horlicks and Cadbury Celebrations as co-presenting sponsors.
The various lineup of sponsors represents varied industries, together with FMCG, automotive, and shopper durables. Smith & Jones Pasta Masala, Catch Masale, and Clinic Plus Shampoo are co-powered sponsors, alongside particular companions Vicks Double Energy, Garnier Tremendous UV Sunscreen, India Gate Basmati Rice, Dish TV, BKT Tires, and Yamaha Racing.Moreover, Mastercard, Voltas Beko and Merino Laminates are on board as affiliate sponsors.
The present’s success has resulted in model partnerships for ZEE5 with Birla Opus Paints, Catch Masale, Dish TV, Manyavar Mohey, Lux Lyra, Luxor Writing, Airtel, and Saudi Arabia Tourism.
The participation of manufacturers like Manyavar Mohey, Lux Lyra, Luxor Writing, Airtel, and Saudi Arabia Tourism highlights the platform’s worth for advertisers. In-show integrations with Manyavar Mohey and Lux Lyra had been notably efficient, organically showcasing their collections through the peak festive season.
Ashish Sehgal, chief development officer- digital and broadcast income, Zee Leisure Enterprise, stated, “We’re proud to have pushed the return of Sa Re Ga Ma Pa with a formidable lineup of 23 sponsors this season. Our modern method to integrating model partnerships throughout tv, digital, and social media platforms permits us to create significant connections between manufacturers and audiences. By strategically aligning our sponsors with the emotional journeys of the contestants, we not solely amplify viewer engagement but in addition present our companions with standout alternatives in a aggressive market. Securing such a various vary of sponsors underscores our crew’s dedication and talent to ship impactful options. We’re glad that the brand new season of Sa Re Ga Ma Pa is reigniting musical ardour amongst hundreds of thousands of viewers whereas delivering important worth to our companions.”
Mangesh Kulkarni, chief channel officer, Zee TV, added, “The 2024 season of Sa Re Ga Ma Pa has actually struck a chord with audiences, because of the contemporary panel of mentors who convey their distinctive musical types, and the distinctive calibre of expertise that graces our stage week after week. The format has developed with considerate content material improvements, making certain that every efficiency resonates deeply with viewers. This fascinating mix of music, emotion, and storytelling has not solely delighted our viewers but in addition attracted a robust lineup of advertisers who recognise the ability of our platform. I’d wish to thank each our viewers in addition to sponsors for his or her continued religion and assist in the direction of Sa Re Ga Ma Pa. Going ahead, it should stay our fixed endeavour to create important worth for our companions by way of artistic model integration methods”
Written with the View : afaqs