Ramraj Cotton, a standard and ethnic put on model, ropes in Bollywood actor Abhishek Bachchan as new model ambassador. The actor will characterize Ramraj Cotton within the upcoming tv commercials, posters, and a complete advertising marketing campaign designed to spice up the model’s attain.
The model has partnered with Abhishek Bachchan to strengthen its presence within the conventional put on phase. Bachchan will characterize Ramraj’s assortment of dhotis, shirts, and kurtas. A 360-degree marketing campaign that includes Bachchan might be launched quickly.
Ok.R. Nagarajan, founder and chairman of Ramraj Cotton, said, “We’re delighted to welcome Abhishek Bachchan to the Ramraj household. His repute for authenticity and his reference to audiences throughout the nation make him an impressive alternative for our model. Ramraj Cotton has all the time been about celebrating India’s wealthy heritage and weaving cultural satisfaction into each thread. By becoming a member of palms with Abhishek, we purpose to convey this essence of Indian heritage nearer to the hearts of audiences. Via our merchandise, we wish folks to rediscover the class of dhotis, shirts, and kurtas, bringing again the satisfaction in carrying clothes which are as genuine as they’re fashionable.”
Abhishek Bachchan, actor, shared his pleasure, saying, “It’s a privilege to hitch palms with a model like Ramraj Cotton that holds such a powerful legacy in Indian put on. I’m thrilled to characterize a model that values custom and high quality so deeply, and I sit up for bringing its ethos to audiences. Collectively, we sit up for a future the place the allure of Indian custom turns into part of on a regular basis put on for contemporary India, bridging previous and current in a approach that resonates with at present’s viewers.”
Written with the View : afaqs